Documentation:Documentation:Digital Tattoo Case Studies Project/Pharmacy/Facilitator's Guide

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Facilitator's Guide


This guide is intended to assist workshop leaders in facilitating sessions which utilize the Digital Tattoo Case Studies for PharmD Students. The Case Studies used in these sessions were created to encourage pharmacy students to consider their developing professional identities. The Case Studies are also intended to inform decision-making among pharmacy students as they engage with digital communication technologies as students and future pharmacists.

Each Case Study includes a scenario related to a student or pharmacist, and a dilemma that emerges as a result of their use of digital technology. The Cases are followed by a series of Discussion Questions, which include supplemental resources to guide these discussions. The Cases are constructed to highlight the ambiguity surrounding digital identity issues; there is often no clear answer when addressing the scenarios described in each Case. Rather, the Cases are intended to encourage critical thinking in regards to digital identities and eProfessionalism, and how pharmacy students can approach evidenced-based decision making in addressing these issues.

Each of the Case Studies were developed based on research and themes relating to community needs and professional obligations of pharmacists and PharmD students. The Discussion Questions are intended to generate thoughtful discussions, which allow participants to consider how the themes addressed in each Case relate to themselves as emerging pharmacists. It is our hope that, by encouraging pharmacy students to think critically about their digital identities and data ownership, they will be better prepared to make informed decisions regarding their use of digital technologies.

All of the Case Studies, discussion questions, and resources are available on our Piloted Case Studies page.

Learning Objectives

The Case Studies and workshops were constructed to encourage pharmacy students to do the following:

  • Describe dilemmas present in each Case Study, including the key stakeholders involved
  • Identify and apply official standards and resources to guide decision-making in addressing the Case dilemmas
  • Evaluate their digital identities in relation to the pharmacy profession, including considerations and opportunities


The target audience for these Case Studies are students of the PharmD Program at UBC who are preparing for their professional roles as Pharmacists. However, the Case Studies can be adapted for any institution seeking to introduce and discuss eProfessionalism among healthcare providers in general. These related professional fields can include, but are not limited to, nursing, public health, and physiotherapy.

Please note: The supplemental resources selected for each each Case Study were chosen specifically for the Pharmacy field, and are largely situated in a provincial (British Columbia) context. Facilitators outside of this professional and geographic context may wish to consider selecting other resources more suited to their situation.


When preparing to lead your workshop session(s), plan to bring the following materials:

  • Wiki Embed Page Small.JPG
    Facilitator’s Guide
  • The University of British Columbia uses Qualtirics software to conduct surveys. You may wish to consider utilizing your institution's preferred survey tool to conduct the Pre and Post Workshop Surveys.
  • Case Studies
  • Be prepared to share the links to the Case Studies with participants. Alternatively, you can embed the Case Study page on another online platform using the embed link under "Tools" on the left hand side of the case study page, as demonstrated by the image on the right.
  • You can use as many or as few of the four prepared Case Studies as you wish. When conducting these workshops at UBC, the decision was made to have all participants in a session read and discuss the same Case.
  • The Case Studies were designed to be adaptable. We encourage you to modify the structure of your Case Study workshop to reflect your institutional and professional context.
  • Internet enabled devices (e.g. laptop, tablet, smart phone)
  • At least one device per discussion group will be necessary to access the Cases and accompanying resources.
  • Depending on the size of the discussion groups, you may want to increase the number of devices available to participants. In facilitating these workshops, we have found that having as many devices as possible can increase efficiency.
  • You may wish to send a message to participants prior to the workshop, requesting that they bring devices with them.
  • Computer, projector, and presentation slides
  • If you plan to open your session with a short presentation, you will need a computer and projector, as well as your presentation.
  • You can adapt the Digital Tattoo: Think Before You Ink presentation slides previously used in these sessions, or create your own slideshow.

In addition to the above materials, you will need to ensure that you have selected an appropriate space for your workshop. This means having enough room for all participants, and choosing a space conducive to both large and small group discussions.

Workshop Structure

The following workshop structure was developed by the Digital Tattoo Project team for use in their sessions. You can adapt the structure and the timing detailed below to better suit the length of your workshop.

Time Content
Introduction Approximately 20 minutes Before getting into the Case Studies, introduce the intersection of digital identities and professionalism in the health sciences to participants. The Digital Tattoo: Think Before You Ink presentation slides will provide some examples of ways to introduce the topic with participants. In this presentation, there is an exploration into the terms “digital tattoo” and “digital identity,” which are intended to encourage PharmD students to think critically about their own uses digital technology.
Case Study Reading and Discussion Approximately 30 minutes Steps:

1. Ask PharmD students to divide themselves into groups to work on the Case Studies. The Digital Tattoo Project team determined that groups of 3-4 was ideal during our workshops, but you may decide that a different group size would work best for your session.

2. Provide PharmD students with the link for the Case Study homepage and ask them to open the Case Study they will be reading and discussing. In our sessions, all groups read the same Case Study, but you may prefer to have each group work on a different Case.

3. Once students have been connected with a Case, have them spend the first few minutes reading the Case by themselves. After this, their group can spend about five minutes discussing their initial reactions to the scenario, as well as the Essential Question(s). You may even wish to bring the large group back together to discuss initial reactions before having the groups move on to their Discussion Questions.

4. At this point, students should move on to the Discussion Questions provided in the Case Study. Ensure that students understand that the resources accompanying each question are intended to assist them in answering the questions, but that they can choose how much time they spend with the resources. If your workshop will be shorter in length, you may wish to have groups focus on only one or two of the discussion questions, as opposed to all.

Debrief Approximately 10 minutes Once participants have concluded their discussion in smaller groups, reconvene the large group. This is a time for students to share some of their discussion points with the rest of the room. As demonstrated in the Think Before You Ink slides, our debrief questions were:
  • What were the big talking points in your group?
  • What could the central figure included in the Case have done to better prepare for this situation - keeping in mind that no one plans to be in these kinds of situations?
  • What did you do as a group in your discussion that might help you with your decision-making process in future?

Alternatively, you could go through the discussion questions provided in the Case Study as a large group.

Once you have concluded your debriefing discussion, inform students about the Additional Resources page on our Wiki. This page has a range of resources, including provincial, national, and international policies, procedures, regulations, and general tips for healthcare providers on curating digital identities. PharmD students will likely leave this session with lots of questions about ways to merge their professional and digital identities and these resources can help them answer those questions.

Workshop Assessment

If you are interested in assessing participants' understanding of their digital identities prior to and following the Workshop, you may wish to use or adapt the surveys provided below. In the Digital Tattoo: Think Before You Ink presentations, these surveys were provided at the beginning and end of each workshop to understand the impact that the presentation and Case Studies had on participant self-efficacy in regards to their digital identities.

Share Your Experience

One of the goals of this project was to create open resources that could be adapted and used by multiple audiences at UBC and beyond. If you decide to use the Case Studies for Pharmacy Students or other audiences in your organization, The Digital Tattoo Project would love to hear about your experience in order to understand ways in which we can grow and improve this project and our resources in the future. If you would like to share your feedback and comments, please do so here.

All of the Case Studies and resources created by the Digital Tattoo Project have been published with a Creative Commons, Attribution-ShareAlike 4.0 International license. To learn more about the licensing of our Case Studies, please see the "Sharing Permissions" section below.

Sharing Permissions

Some rights reserved
Permission is granted to copy, distribute and/or modify this document according to the terms in Creative Commons License, Attribution-ShareAlike 4.0. The full text of this license may be found here: CC by-sa 4.0

When re-using this resource, please attribute as follows: developed by the University of British Columbia: Digital Tattoo – Case Studies Project Team.