Documentation:Digital Tattoo Student Orientation/ Blogging/Style Guide

From UBC Wiki

Last Updated: August 2nd, 2018

Blog Title

Capitalize the first, last, and important words in the title.

Do not capitalize articles (a, an, the), conjunctions (and, but, for), and prepositions (at, by, from)

‘Important Words’ include:

  • Adjectives (tiny, large, etc.)
  • Adverbs (quietly, smoothly, etc.)
  • Nouns (tablet, kitchen, book)
  • Pronouns (they, she, he)
  • Subordinating conjunctions (when less than 5 letters)
  • Verbs (write, type, create)

If your blog is separated into sections, use brackets (Part N) at the end of the blog title.


Ownership of Content in Your Digital Life – Social Media (Part 1)

Featured Image

'Featured Image' is an option in the left hand menu that selects the slider image of your blog displayed on the home page of the Digital Tattoo website.

To ensure your image won't be blurry for users of all screen sizes, upload an image with the following specifications:

Image dimensions: 1200px wide x 500px height

Image resolution: 100 pixels per inch

Image format: .png .gif .jpeg


Attempt to search for tags that have been used by other authors to prevent creation of rarely used new tags. Try to aim for 3-6 tags to prevent overtagging of articles.

Tags should be all lowercase!

See also Documentation:Digital Tattoo Student Orientation/Terminology - add any tag you use.


H1 : don’t use

H2 : Section Heading

H3: Sub-section Heading

H4: Sub-sub-section Heading (rare)

H5: don’t use

P: don’t use (use plain text instead, the website css styles them the same)

Plaintext: use

Strong: use for emphasis

Underline: don’t use

See this example page!

In-Line/Embedded Images

You must use Creative Commons licensed images.

If you choose to use your own images, they will be released under CC 4.0 Sharealike, as the entire Digital Tattoo website is licensed under CC 4.0.

Include 2-3 in-line images for standard posts, but for "In the News" articles, the Featured Image is enough

Sources (Section in Construction)

You must use Open Access sources.

What is Open Access? Open-access (OA) literature is digital, online, free of charge, and free of most copyright and licensing restrictions.

Here are some sources for Open Access resources:

Citation Style

You can use whichever citation format you wish, as long as you keep consistency throughout each article.


When using quotations from another author, cite the author at the end of the sentence in which you used the quote.

At the end of the paragraph in which the quote was in, use blockquotes to highlight their quote.

In the blockquote, you cite the author again.

Short example in APA citation style:

Toffler coined the term Prosumer: a person who is “part of a new ‘wikinomic’ model where businesses put consumers to work” (Ritzer & Jurgenson, 2010, p.17). Toffler argues that the result of a saturation of demand for mass-produced products spurs the demand for mass-produced and highly-customized products for every individual.

Prosumer: a person who is “part of a new ‘wikinomic’ model where businesses put consumers to work” (Ritzer & Jurgenson, 2010, p.17).


When linking to other sites, use in-line references in the form of square brackets [1] after a reference is made.

Make sure that sites do not promote malware or inappropriate advertisements.


This year, the Trump administration made public their plans to “overturn the Obama-era internet privacy protections”, and repeal the classification of internet services as “common-carrier utility services, which are subject to anti-blocking, and anti-discrimination rules” [6]. The Republican Party hopes that by de-regulating the internet, they will promote competition, and boost the economy. In response to this process, a protest was held on July 12 called the Day of Action for Net Neutrality.