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Commodification and Objectification of the Working Class

Fragment of a discussion from Talk:SOCI370

We can even see how our the modern Bourgeoisie takes the "material foundation onsets in the Capitalist society" to not only commodify and objectify in the material realm. He also commodifies and objectifies things that are in the immaterial realm. The production that happens in this latter realm is done by way of the hegemonic "mental production" process that is upheld by the ruling Bourgeoise. Similar to the example of the commodification of "nurturing" are two other examples.

Perhaps there is only so much material resources on the world to objectify and commodify that the Bourgeoisie have turned to objectifying/commodifying the immaterial? The commodification of LOVE (an abstract entity) can be an example where the Bourgeoisie have turned this emotion into something that can be bought in the marketplace. Love is commodified through dating sites, match-making services, and even self-help books. Another example is LIFE (another abstract entity). The Bourgeoisie have given it some sort of value through the various insurance packages that can be bought because it provides people with security. It seems that because the Bourgeoisie have succeeded in subjecting the Proletariats to their "ruling intellectual force", the Bourgeoisie can succeed in producing commodities and selling them even if these objects are immaterial.

Barbara Peng (talk)22:08, 21 September 2016