Gender and Race Stereotypes in the Media

Hey Daniel Koo,

I have a re-direct to your page because I only briefly talk about gender stereotypes. However, feel free to use the two spectacles (spectacle of accumulation and the spectacle of legitimation) if you want. I have applied these two concepts in my articles to sport,but they can easily be applied to your article as well (and subsequently expanded to other areas, such as television shows, reality TV, music and movies).

You could have a further subcategorization into discussing the role of gender and racial stereotypes in the media. I made reference to how this was commonly seen in the casting of African Americans, especially darker skinned female actors. Hollywood it seems has a preference for lighter skinned actors, where female actors such as Gabrielle Union and Vivica A. Fox are able to achieve higher forms of popularity than their more darker skinned peers.

An excellent reference would be Chris Rock's documentary "Good Hair" which explores the notion of how African American women are brutually torturing their messy or "nappy" hair in order to fit into the societal notion of Caucasian beauty of straight hair.

You could also expand and focus on how there is an emphasis on younger beauty and a neoliberalization of beauty for older adults (ex. viagra, which does not currently have a female variant).