LFS:Workshops/Science Communication

Telling the story of CERN?

Tips

• Identify your audience
  • What does that audience need for the story to be accessible?

• Key messages
  • What are the two or three things you absolutely need to get across to the audience

• Metaphors & analogies
  • Think of quick ways of bringing people into the story/topic.

• Someone-doing-something-for-a-reason
  • Harness the power of storytelling with characters

• Structure your story
  • Writing a hook and structuring a beginning, middle & end

Examples

• This American Life: Somewhere Out There
• Radiolab: Octomom

Resources

• Book: Escape the ivory tower, Nancy Baron
  • https://go.exlibris.link/yTGc44jt
  • https://ebookcentral.proquest.com/lib/ubc/detail.action?docID=3317496

• The Alda Center for Communicating Science
• Book: If I understood you, would I have this look on my face? Alan Alda
  • http://resolve.library.ubc.ca/cgi-bin/catsearch?bid=10057646

• Compass: The Message Box

Thanks!

• Duncan