Documentation:EHealth Strategy Office/Tech Support/Social Media/Blogging Best Practices

	eHealth Strategy Office; Documentation
	Staff Documentation Orientation Manual; Website Guidelines; Social Media Guidelines;
	Technical Support and Training Office Website; Website Administration FAQ; Social Media;
	Research Toolkit Recommended Links;
	Project Documentation HWIP; eHIPP;
	; ;

What can I share? At the beginning of your project, a communications plan will have been created that outlines anticipated communications issues, and assigns responsibility to certain team members for content approval. As a general rule, all project activities may be shared, with the exception of internal reports, grant applications and other documents specifically identified as private.

What should I share? Often, when we're close to a project and its activity, it becomes hard to tell when something seemingly small to you may be noteworthy or interesting to others. Step back once in a while to examine your project from an outsider's perspective. Chances are, they'll be interested in many things that you might not immediately think are interesting, but keep in mind, your audience knows nothing about your project yet. What would they want to know? Could something seemingly insignificant be useful or insightful to them?

Types of Blog Posts

Project update. Portion or small insights from a standard reporting process are appropriate and great to share.
Survey results or other publishable data insights. We don't want all the data, but how about one interesting finding or an unexpected answer to a question. Surprises in the research process are always relevant to share.
Events. One or two photos, and a thought about how it went.
Editorial content. Time to put some thoughts together about current health events or interesting research? Looking for a way to practice your writing or build your CV? If your post is related to health, technology or academic research (could be all three!), feel free to post it on our site.

Examples

Relevant Research

http://ehealth.med.ubc.ca/2011/06/24/wikipedia-in-bmj/

Event Announcements

http://sugru.com/blog/maker-faire-bay-area-the-worlds-largest-diy-festival/

What I like about this post:

Big branding element (poster)
Describes event in general and shares some of the major speakers
Describes how their own org is involved
Asks for help
Provides contact details for more information

Product launch

Cool Tools

Copyright Concerns

Can I post a link to an article without running the risk of copyright infringement?

Note that it is always acceptable to link to pages that are available on the web. Linking from one page to another is what makes the web so powerful as an information network.

You may also quote from published articles, select sentences or paragraphs, without violating copyright. You may not reproduce articles in full on our website (or any website).

Working with Images

Can I use any image on the web? No. Can I use some pictures from the web? Yes (if they are licensed under Creative Commons). Can I use my own pictures? Yes (always).

Creative Commons

What is Creative Commons? Creative Commons is a way of allowing other people to re-use images on the web, without having to ask for their permission. This is great when you need an image for a blog post, but you don't have the right one on your camera, and don't want to buy a stock image.

Find Creative Commons images from these sources:

http://creativecommons.org/
Flickr Advanced Search (Creative Commons)