Documentation:Digital Tattoo Curriculum/Pharmacy/Case Studies/Good Intentions Gone Awry
Case Study 3: Good Intentions Gone Awry
- Professional relationships with various stakeholders
- Methods for addressing misinformation online
- Public health advocacy in online spaces
- Limitations of privacy settings
By the end of this workshop and upon further reflection, students will...
- Discuss the significance of virtual collegiality as it pertains to healthcare professionals
- Examine the benefits and limitations of online public discussion boards/forums
- Identify the ways advocacy relates to, and is shaped by, online platforms
As you read the case, consider your response to the question:
How do the principles of professional accountability and advocacy apply to online spaces?
Devon is a graduate of the UBC Doctor of Pharmacy (PharmD) Program. During his time at the Program, he was a top student, actively involved in the UBC Pharmacy Undergraduate Society. Within two years after graduation, and after passing his Pharmacy Examining Board of Canada Qualifying Examination and completing a Pharmacy Practice Residency Program, Devon landed his dream job as a pharmacist at "General Care Hospital" (GCH).
Devon has been working at GCH for 6 months, and has thrived in this fast-paced environment. Devon especially enjoys having the opportunity to collaborate inter-professionally with physicians, nurses, physiotherapists, social workers, and the rest of the patient care team.
Per GCH requirements, with peak flu season approaching, all patients and visitors must receive the flu shot before December 1st, or wear a face mask before entering the facilities. Healthcare providers at GCH have been asked to verify with hospital visitors that they have received the flu shot prior to entering any patient care areas.
Devon is completing rounds with Ryan, a physiotherapist he was worked with a few times before. While stopped outside the room of an immunocompromised patient, Devon asks Ryan to verify that her two visitors have been vaccinated with the flu shot.
Ryan appears hesitant. When Devon inquires further, Ryan tells Devon that he is skeptical about vaccines due to concerns about autism, and that he himself used to get the flu shot yet "still got sick every year.” As a result, Ryan does not feel comfortable discussing the subject with patients nor being an ambassador for the flu vaccination program.
Devon is shocked to learn of Ryan’s stance on the issue, and is inclined to argue with Ryan about this misinformation. Before approaching Ryan, Devon is approached by a physician asking about a different patient. Due to the heavy workload that day, Devon does not get the opportunity to discuss the matter with Ryan before the end of his shift.
In the days following, Devon cannot stop thinking about his interaction with Ryan. He feels shocked that a healthcare professional working in an acute care setting could hold such a misinformed and negative view about vaccines. Finally, after a few days of considering his role as a healthcare provider, and professional obligation to share evidenced-based information, Devon decides to take action. Devon goes on his personal Instagram account to post a story about the incident. He tags a few of his old pharmacy classmates to get their thoughts on the matter. His current privacy settings ensure that his stories can only be viewed by his followers. He shares the following exposition about the importance of vaccines:
The story immediately receives multiple reactions from family, friends, pharmacy students,healthcare providers, and non experts alike. Some replies merely express shock (many “wows,” and “I can’t believe this!”), while others make more inflammatory statements (including “what an idiot,” and “this physiotherapist should be fired!”).
Devon feels immediate vindication at the swift response to his story. Devon's former UBC Pharmacy classmate, Stephanie, shares the story on her own Instagram story—with text added above the original story saying “people who don’t believe in science shouldn’t be working as healthcare professionals!”. Devon believes that it is his responsibility to call out such beliefs as Ryan's, and feels pleased that Stephanie is helping to spread the word.
An instagram follower of Stephanie named Ali - who happens to be a personal friend of Ryan's - sees the post on Stephanie's Instagram story. Ali is curious about where the incident took place, and decides to look up Devon on LinkedIn to see where he works.
Ali sees that Devon works at GCH. Knowing that Ryan is a physiotherapist at GCH, he sends a screenshot of the story to Ryan, along with the following message: “Is this about you, LOL?”
Realising that the post is about him, Ryan immediately feels angry and defensive both at Devon, for sharing the experience online, and at the inflammatory statements directed at him on Stephanie’s instagram story.
The next day at work, Ryan displays cold, and passive aggressive behaviour towards Devon throughout the day, making comments like “I better not say anything or it might end up online.”
Devon suspects that Ryan has seen his Instagram story. However, Devon is adamant that it is his duty to advocate for public health, and is pleased that Ryan was “put on blast” for his views online. He decides not to discuss the issue with Ryan.
Devon begins to question what might happen to him as a result of his conflict with Ryan. In particular, he is worried that the standoffishness between them will happen every time they work together, and how this tension may impact his reputation at GCH.
- How might collegiality extend to online spaces? Is this covered under the “Duty to Report” or does this fall under each professional’s moral decision-making framework? List some potential parameters that could be used to guide direct, and in-direct, interactions with colleagues and classmates online.
- Health Professions Act (Online report)
- Health Professions Act (Online report)
- In what ways have online discussion boards impacted professional communities? What opportunities and/or consequences do these discussion boards present, particularly in regards to representing the profession?
- Online Anti-Vax Efforts Prove Daunting Public Health Challenge (News article)
- r/pharmacy/ (Discussion Website)
- How might a pharmacist’s role as a public health advocate extend to online spaces? Should there be limits to this advocacy?
- The Best Way to Fight Misinformation in Health Care (Blog post)
- Low Trust in Vaccination 'A Global Crisis' (News article)
- TikTok Presents COVID-19 Educational Opportunities Alongside Dancing Videos (Pharmacy Times)
- Expanding your Reach Through Social Media, (BC Pharmacy Association Post)
Open Access Scholarly Material
- How Your Colleagues’ Reputation Impact Your Patients’ Odds of Posting Experiences: Evidence from an Online Health Community (Journal article)
- Virtual colleagues, Virtually Colleagues- Physicians' Use of Twitter: A Population-Based Observational Study (Journal article)
When re-using this resource, please attribute as follows: developed by the University of British Columbia: Digital Tattoo – Case Studies Project Team.