Course:FNH200/Assignments/2020/Kraft Miracle Whip Spread

Miracle Whip is a cost-effective mayonnaise alternative developed in 1933. It is sold in the US and in Canada as well as in Germany.  It is often advertised as a low-fat, low calorie alternative to mayonnaise. According to Canadian Food and Drug Regulations, Miracle Whip is not considered to be mayonnaise as it contains less than 65% oil, as mayonnaise should. Thus it is considered and marketed as a ‘spread’, ‘dressing’ or ‘condiment’.

Kraft Miracle Whip Original and Kraft Miracle Whip Fat Free

Our group chose to compare Miracle whip with its fat free alternative; Miracle Whip Fat Free. These condiments boast fewer calories and less fat than traditional mayonnaise. Both of these products can be found in Canadian grocery stores.

Images

                                                                                                     Miracle Whip 

                                                                                               Miracle Whip - FAT FREE

                                                                                     Ingredients List of Fat Free Miracle Whip

                                                                                    Nutrition Facts Table of Fat Free Miracle Whip

                                                                                        More Information of Brand and Company

                                                                                          Ingredients List of Miracle Whip

                                                                                           Nutrition Facts of Miracle Whip

Ingredient Lists

Table 1: Ingredients

Miracle Whip Original	Miracle Whip Fat Free
Water	Water
Soybean Oil	Sugar
Sugar/Glucose-Fructose	Vinegar
Vinegar	Modified Cornstarch
Modified Cornstarch	Soybean Oil
Egg Yolks	Salt
Salt	Corn Dextrin
Mustard	Microcrystalline Cellulose
Spices	Egg Yolk
Potassium Sorbate	Citric Acid
Calcium Disodium EDTA	Xanthan Gum
Dried Garlic	Colour
	Potassium Sorbate
	Sodium Carboxymethyl Cellulose
	Mustard
	Lactic Acid
	Spices
	Calcium Disodium EDTA
	Sodium Aluminum Silicate

Table 2: Fat Substitutes

	Fat Substitutes
Miracle Whip Original	Modified Cornstarch
Miracle Whip Fat Free	Modified Cornstarch Corn Dextrin Microcrystalline Cellulose Xanthan Gum Sodium Carboxymethyl Cellulose

• Fat Substitutes: Fat substitutes are an ideal method used to imitate the properties of fats in food products while contributing to less calories. Specifically, both the Miracle Whip Original and Miracle Whip Fat Free contained carbohydrate-based fat substitutes. Carbohydrate-based fat substitutes (Modified Cornstarch, Corn Dextrin, Microcrystalline Cellulose, Xanthan Gum, Sodium Carboxymethyl Cellulose) are used in our product to imitate the mouth-feel of fat while contributing fewer calories.
• Sugar Substitutes: Sugar substitutes are either defined as artificial sweeteners or sweetening agents that are obtained from natural resources. Sugar substitutes are used to enhance the sweetening flavour in foods without contributing to caloric intake, which can reduce risk of tooth decay and be more suitable for individuals with diabetes. Both the Miracle Whip and Fat Free Miracle Whip contain no added sugar substitutes.

Table 3: Food Additives

	Miracle Whip Original	Miracle Whip Fat Free	Function of Additive in Product
Thickening Agents	Modified Cornstarch	Modified Cornstarch Corn Dextrin Microcrystalline Cellulose Xanthan Gum Sodium Carboxymethyl Cellulose	Functions to give body to the product.
pH Adjusting Agents	None	Citric Acid Lactic Acid	Citric acid functions to ensure proper acidity of product. Lactic acid used in product to enhance tartness.
Preservatives	Potassium Sorbate	Potassium Sorbate	Delay onset of the product spoiling by inhibiting the growth of bacteria.
Sequestering Agents	Calcium Disodium EDTA	Calcium Disodium EDTA	Functions to bind irreversibly to unwanted metal ions in foods that could result in colour changes, flavour changes, or textural changes in the product. Functions to maintain the flavour of the product.
Anticaking Agents	None	Sodium Aluminum Silicate	Functions to keep powders (salt, sugars, starches) free running in the product.
Colouring Agents	None	Colours	Functions to produce appealing appearance and to restore colours lost during processing and storage in the product.

• Food Additives: Food additives are any chemical substance that when used in a food, are likely to result in its by-products becoming a part of or affecting the characteristics of the food. In Canada, food additives are used to maintain nutritional quality of the food, enhance the food's quality or stability, make food attractive without deception, or provide essential aids to food processing.

Table 4: Miracle Whip Original Compared to Miracle Whip Fat Free

Miracle Whip Original	Miracle Whip Fat Free	Miracle Whip Original & Miracle Whip Fat Free
Fewer Ingredients Fewer Food Additives 40 Cal/Tbsp Higher in Fat Sugar/Glucose-Fructose	More Ingredients More Food Additives 15 Cal/Tbsp No Fat Sugar	Water Soybean Oil Modified Cornstarch Salt Mustard Spice Dried Garlic

Table 4:

• Both products contain Water, soybean oil, modified cornstarch , salt, mustard, spice, and dried garlic. What stands out the most is that the ingredient list on the regular Kraft miracle whip is shorter than the fat free version of the product. This is due the lack of ingredients that contribute to the overall texture and form, flavor, creaminess, and aroma of the product , all of which make the Kraft miracle whip airy, and give it a  “desirable, tangy zip” as advertised by Kraft, in the fat free version of the product. The manufacturers compensate for this absence of these ingredients by adding more “food additives” that allow the fat free version of the product to have the same sensory properties as the normal, full fat Kraft miracle whip.
• Miracle Whip Original includes added glucose-fructose which could contribute to the higher caloric intake compared to Miracle Whip Fat Free.
• Miracle Whip Fat Free contains zero fat. This is likely due to the carbohydrate-based fat substitutes that are added to the product compared to Miracle Whip Original that does not contain added fat substitutes and is higher in fat. The added fat substitutes also contribute to the fewer calories in the fat-free product.

Labels

Table 5: Label Description

	Miracle Whip Original & Miracle Whip Fat Free
Common Name	This is not necessarily considered ‘mayonnaise’ so the word ‘spread’ is used to describe the product. It is printed in boldface type and not in italics.
Country of Origin	Not included on the label since it is not mandatory for this product.
Bilingualism	Both English and French descriptions are found on the labels of these products, including ingredients, nutrition facts, claims and storage instructions.
Date Markings and Storage Instructions	On both labels, best before dates are clearly marked, and storage instructions are also present. Each label says “Refrigerate after opening. Do not freeze.”
Name and Principle Place of Business	Kraft Canada and their Ontario address is clearly marked as well as website and phone information. This complies with regulations.
Legibility and Location	Legibility: All labels are clear to read. The text color is different from the background color. For example, the Nutrition facts label has white background and black text. Location: Common name and net quantity are labelled correctly on principal display panel Nutrition facts are labelled continuously on the display panel. Ingredients iare labelled next to nutrition facts, and not at the bottom. Durable life date, name and principal place of business are labelled on the display panel.
Net Quantity	Both products indicate net quantity.
Nutrition Facts	Both products have nutrition facts clearly marked.
Irradiation	No irradiation is marked on the package. (Product is not irradiated.)
List of Ingredients and Allergens	Both have a clear list of ingredients, including food additives. The ingredients are listed in descending order of proportion by weight. Each product also labels “CONTAINS: EGG, MUSTARD.”, in boldface under the list of ingredients, which highlights the allergens.
Sweeteners	No sweeteners are marked on the package. (Sweeteners are not added in miracle whip products.)
Food Additives	Food additives are labelled in the list of ingredients.
Claim and Statements	Miracle Whip Original: Claims that there are “no artificial flavours or colours” in English and French on the principal display panel. According to the list of ingredients, the product does not include any food additives or sweeteners for flavour or colour. It meets the requirements for this claim. Miracle Whip Fat Free: Claims that there are “no artificial flavours” and the product is “fat free” in English and French on the principal display panel. From the list of ingredients, the product does not use flavouring food additives. It meets the requirement for this claim. According to the nutrition facts, this product has less than 0.5 grams of fat per serving of stated size (one Tablespoon), thus, it meets the requirements for this claim.
Others	Both products have a circle logo on the package (See figure). It means that the product is endorsed as Pareve food by Canada’s Kosher Certifier. Kosher is a certification for foods lawful for Jewish people to eat. Kosher food complies with food standards of Jewish law. Kosher foods consist of 3 categories, and Pareve food is one of them, which means that the food contains neither meat nor dairy. In Canada’s Kosher Certifier, Miracle whip is identified as mayonnaise.

• According to Consumer Packaging and Labelling Act and Regulations , both Kraft Miracle Whip and Kraft Miracle Whip Fat Free labels comply.

Personal Choice

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References

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This Food Science resource was created by Course:FNH200.