Media and nonviolent actions

Reading through some of the discussion comments, it seems that we are coming together to support social activism online and through frames of social media but in actuality, individuals are content to stay at home. I think it might be because of an almost mob mentality where individuals start posting regarding the issue and nobody wants to see left out so they also post in support. But the extra push to get people out there is another step that has yet to be solved. Media activism is a very quick and efficient way to generate news about a growing issue but if we want actual support at say a rally or anything, one might have to pursue other methods