skin whitening

Hello! Thank you for touching on the subject of skin whitening. Coming from an Indian family, light skin has always been something that is seen as beautiful. It is often seen as a sign of being wealthy. Many bollywood stars have bleached their skin to fit into "indian beauty standards". Many Indian women (even in my own family/cousins) have tried out skin whitening creams. When I was younger, i didnt see much of a problem with wanting to have lighter skin. However, as I grew older I realized the dangerous impact that these creams have on people, and how it contributes to colourism. In India, you can find so many skin bleaching creams and most of them aren't regulated. Ive also seen documentaries of skin lightening creams being sold in South Korea as well. The notion that lighter skin equals better or more appealing skin, effects many people to the point that they would rather bleach or whiten their skin instead of just embracing thier own skin colour.