Article scope and background

This is an excellent post, and I think your examples do a good job of expressing your point. My feedback is just about providing some more background to the topic so that readers will better understand where the male gaze and examples fit in a broader context. For example, does the trend you are examining persist in advertising for TV, billboards, magazines, internet, or all? What region is this advertising most common? What time period are you focusing on? I imagine this trend of hypermasculinity in advertising was present historically and today, so it is important to define what you are talking about in this article. On that note, it would be very interesting if you briefly overviewed the history of masculinity in advertising.