Q1. "Is cost a factor in your decision to make sustainable choices?" (1)Yes (2)No

Neil and Caroline, you two are right on the ball with regards to the ability to convert the answer to binary after the fact. Disregard my last two comments. I still think that we need to make questions with potential answers that give us data usuable to determine individual sustainable choice preferences.

How about this: How important is price in deciding to purchase sustainable products?

Important Somewhat important Neutral Somewhat not important Not Important AND Not applicable

The not applicable gives us a category which shows who does not buy sustainable food. This divides the population and then tells us how important it is to people deciding to make sustainable choices. - Do people who want to make sustainable choices not due to cost (this divides them from those who simply do not make sustainable choices).

I am not sure if this makes sense but I think that 'sustainable choices' could be specified simply because there is an enormous difference between locally grown grapes and sustainable windows or thermo heating for homes.