General Discussion

I agree with ShannonLee, if we phrase the question Q1 based on their actions rather than as a normative question I think we will get more accurate results about behavior. We could always ask

"Is cost a factor in your decision to make sustainable choices?" (1)Yes (2)No, then ask if cost should be a factor in making sustainable choices. This could lead to questions like Q2 put forth by ShannonLee about whether or not people think individual efforts influence environmental issues, as well as reveal where sustainability sits on individual’s priorities, especially in relation to how much they are willing to spend to be sustainable.