forum for week of 14 Nov: when we don't want knowledge

I believe a lot of sensory data obtained by individuals often lacks epistemological characteristics, in which the individual’s primary purpose is to obtain knowledge. I agree that empiricism and sensory data is most commonly used in the pursuit of knowledge, however all individuals are subject to their own biases. People often project their biases in order to interpret the world in a way that will improve their lives. Although, these individuals may realize deep down that they possess flaws or shortcomings, they may search for data which reaffirms their desired beliefs, while dismissing data which refutes it. An example of this could be a woman who believes she is the most beautiful woman in the world, but if she sees someone who is prettier than she is; she quickly turns away and tells herself that she did not get a close enough look to determine whether this woman was more attractive. Although, this is a somewhat unrealistic example, and the idea of beauty is quite subjective, I believe this example illustrates how people are prone to gather sensory data which benefits them, while disregarding other data that negates their desired beliefs.