Learning Commons:Dynamic Content Strategy
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Goal
Our goal is to develop a strategy for managing the dynamic content (posts, comments, polls and social media) on the Learning Commons website that supports:
- an integrated approach to post content and social media participation
- diversity of student perspectives on items of interest to the campus community
The purpose of this strategy is to support the work of the Web Team by:
- Identifying approaches for integrating post content with social media
- Offering guidance for weekly post development.
- Identifying approaches for developing dynamic content (ie. video)
- Offering suggestions for managing site comments
We hope this will be an evolving strategy reflecting creative approaches to challenges that come up related to dynamic content development and implementation.
Posts
- Bi-weekly posts to be determined by the Learning Commons Editorial Group around the following themes:
- Student Resources (using strategic timeline, needs assessment and communications timeline as guidelines for post topics).
- Learning Commons Happenings (highlighting happenings in the CLC and other Learning Commons). Could also be the venue for advertising short life cycle events (like Stress Less event).
- Trending Topics (this could be picking up on conversations through various Twitter streams, Facebook or student news blogs) - offering an opinion but linking out to opinions and posts by others on the topic.
When writing posts, use the following questions as a guide:
- What is the student lens on this topic (perspective)?
- Why does this (subject) matter to students?
- What else does it relate to (resource, conversation, policy)?
- Is there a tie in to content on our site?
- What could extend/ engage reader's interest?
Polls
- to be implemented as appropriate (ie. to get reader's feedback on trending topics).
Social Media
- focus on a question related to post theme.
- link back to post
- use hashtags for related discussions
- share links to related content/news items
- engage, follow and offer to community of users
- seek out new communities & learn what is important to them
- consider what we can contribute to a community/ value we can add
- focus on the #UBC hashtag and key campus accounts (@Ubyssey, @TerryProject, students that interact with us most, etc) to see if there are any events or content elsewhere on campus that deserve promotion or conversations that can be sparked.
- communicate (through our Twitter channels) about happenings on campus that are important to students (by communicating things like vista outages, we can increase our credibility on the wider campus social networks and fill the gap in this communication). Be helpful and participatory.
- Live tweeting events (using event Twitter hashtag). This is a really good way to draw people into conversation and that once this has happened they are more likely to engage with us in future.
YouTube
- Use the UBCLEAP account for posting new content to the UBC Learning Commons Channel . People will find it if they search for UBC Learning Commons on YouTube.
- strive for clear, impactful and comprehensive video titles and descriptions
- when making a video, strive for high production values, a clear message and ask whether or not the video addresses a need. Some other considerations:
- Is video the best medium to share your message?
- Will it be embedded on a page? Which channels will you use to share the video?
- What other content will support the video (ie blog posts, tweets, etc)?
Comments
- check site comments and respond/reply daily - ensuring your response os public (if appropriate).