Documentation:MOOC Expression of Interest Form - Promotional Video
What is a Promotional Video?
A promotional video is a short video usually 90 seconds or less that is meant to generate interest in a new idea, an initiative, a product, or a person. Here's a sample promo video on Flexible Learning from UBC's Learning Commons.
We have provided some links from a diverse set of MOOCs in a section further below. Please also see the guide for creating videos on this page.
What should be included in your promotional video?
- An introduction of yourself
- Description of your MOOC
- Include topics like:
- Course Structure
- Potential to Attract Students
- Expected Learning Outcomes
- Strategic Alignment
- Uniqueness of MOOC
- How it will contribute to enhancing teaching and learning
- Include topics like:
Can you provide some MOOC examples?
Below are some links to examples from some existing MOOCs. Please note, your 90 second promotional video does not have to have the high production values seen in some of these examples, but these should provide an idea of how people are using the medium to explain to prospective students what their course is about.
From UBC:
- Climate Literacy: Navigating Climate Conversations by Sarah Burch and Sara Harris (UBC)
- Useful Genetics with Rosemary Redfield (UBC)
- Introduction to Systematic Program Design with Gregor Kiczales (UBC)
- Game Theory with Matthew O. Jackson, Professor Kevin Leyton-Brown, Associate Professor Yoav Shoham (UBC and Stanford University)
From other institutions:
- The Fiction of Relationship with Arnold Weinstein (Brown University)
- Archaeology's Dirty Little Secrets with Sue Alcock (Brown University)
- A Beginner's Guide to Irrational Behavior with Dan Ariely (Duke University)
- MITx: Classical Mechanics (Physics 1): 8.01x About Video (MIT)
- Introduction to Computer Science & Programming Using Python (MIT)
- MIT 6.002X Fall 2012 Course Intro (MIT)
- Introduction to Logic with Michael Genesereth (Stanford University)
- Introduction to Improvisation with Gary Burton by Gary Burton (Berklee School of Music)
- Surviving Disruptive Technologies with Professor Hank Lucas (University of Maryland, College Park)
Popular Tools and Applications
- Keynote (Mac) or Powerpoint
- iMovie, Final Cut Pro or Video Editing Software (depends on the calibre of video you require).
- Microphone of some sort. Cell phone recording app works too.
- Adobe Creative Suite/Cloud
- Multiple Monitors
- Wacom Drawing Tablets
Free and Cool Tools
All-in -one animation tools:
Presentation tools:
Creating a Video
For in-depth tips on creating a video, please see this video creation guide.
Attaching to the MOOC Expression of Interest Form
When filling out the MOOC Expression of Interest Form you have two options to share your video. You can either choose:
- I would like to provide a URL to the video
- I would like to upload the video file
If you choose 'I would like to provide a URL to the video' you will need to be sure that you have uploaded your video somewhere public like YouTube or Vimeo beforehand. If you wish to keep your promotional video private, choose the 'I would like to upload the video file' option and you'll be prompted to upload your video on the next page of the application form.