Documentation:DIY Screencast/Screencast 3/Plan

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CHECKLIST:
  • Search for existing content on your topic. Do you need to create, or can you curate?
  • Identify the potential impact of your project. Why are you doing it? Who will it benefit, and how? What will it change?
  • Define your objectives. What will people learn?
  • Develop an assessment plan. How will you know if you achieved your goals?
  • Gather your equipment. (See the What Do I Need? section for a list of equipment.)
  • Create a test file to practice using your recording devices and editing software, and to try out your camera, lighting, and audio quality.
  • Finalize your format, budget and timeline.

Curate or create? Does a resources similar to what you're envisioning already exist? You can check Creative Commons licensed sources and resources in the Public Domain to start with.

If there are appropriately-licensed images, videos, or other works you want to use, ask yourself if you can build some context around them specific to your goals. Building context or activities around already-existing resources is faster and cheaper than creating something new. Here's an example of curated content, which took the form of adding discussion questions, a self-assessment segment, some links, and more to a YouTube video describing MOOCs.

Objectives. Identifying broad goals can help you define what your students should learn and understand, while the objectives provide specific and measurable outcomes (Gagne, Wager, Golas & Keller, 2005 in Frey and Sutton, 2010).

  • What do you want your audience to learn while watching your screencast?
  • Which approach is best-suited to support that learning: going through solutions to problems? Reviewing previous slide sets? Something else entirely?
    • What features does your project need to have to accomplish your goals? Do you need animations and quizzes, or just video?

Impact. Consider the potential impact your project will have on the learning environment. How will learners use the screencast? Will you need to create guiding questions, things to watch for, or follow up activities so learners can use what they've learned? Think about what activities the screencast could replace (tutorial, lecture) and how you might use that time for other activities to support the learning from the screencast. Additionally, knowing the needs of your learners helps you target the content and approach to them, making it more likely that you'll be producing a useful learning resource.

Assessment. Consider the measures you'll be using to check that your presentation had the desired impact on learning: did test scores or performance in collaborative activities improve? A good instructional design principle is to check for alignment between learning objectives, assessment, and the activities associated with the presentation.

Test. Once you've gathered your equipment and software, experiment with it. Test everything: create a five-second screencast. Edit and publish it to familiarize yourself with the process, and uncover any issues with file format or audio quality before production. Make sure your chosen tools can do what you need them to.

Timeline. Check with colleagues who have made screencasts before to get a sense of how long your project should take. If this is your first time producing a screencast, allow a lot more time than you think you need.

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TIPS:
  • Consider the aim of the screencast and limit to what's possible in a 3-5 minute time frame.
  • Consider what your viewers will need in order to obtain the message or story the video is sending.
  • Plan out the timeframe for scripting, recording/shooting, and editing, and add an additional 20% to account for unexpected delays or issues.
    • A good rule of thumb is "...for every minute of a completed project, several minutes will be required for production. These times include all relevant tasks from planning to publishing and assume familiarity with the necessary software" (from Penn State's Instructor's Guide to Media Activities.