Presenter: Sean Gao, Yumo Jiang
Put Title Here: How do official and public-created short videos on Douyin represent political authority differently?
Type of Presentation: Oral Presentation
Abstract: This project is about how satirical short videos on Douyin represent political authority through language and visual elements. I’m interested in the impact of social media on political authority, because social media controls most parts of our lives. Studies in this area often focus on the impact of social media, but less attention is given to political authority through the language and visual elements of the videos. What is not yet clear is how the elements of videos influence political authority. This leads to my research question: How do satirical short videos on Douyin affect political authority through language and visual elements? This study will focus on satirical political videos on Douyin in China. Data will be collected through qualitative analysis of short videos and their language and visual elements. My hypothesis is that social media satire can influence how audiences view political authority. This study is limited to satirical videos on Douyin, so it does not include other social media platforms.
Biography: Sean and Felix are first-year international students. Both of us are interested in pursuing the economics program at UBC. We are particularly intrigued by the topic of how social media influences people, so we plan to study how TikTok videos reflect political authority. Sean enjoys sports and fitness, while Felix likes playing video games and watching movies. We both hope to gain more knowledge from UBC that will help us grow personally and professionally.
