Course:VANT149/2020/Capstone/Arts/Team1
Consumer Behaviour in Gender Difference
BIOGRAPHIES
Sabine Gong
- Here is Sabine. I am a first-year student at the Faculty of Vantage Arts at the University of British Columbia. I am studying sustainability. I am also a learner of consumer behaviour, a study composed of main people shopping in daily life. I dug into the question of how all this marketing impacts us as human beings. I also responded to collecting data on consumption so her group could go through the different types and compare them. In addition, I examined the ways in which sustainability standards can affect supply chains and impact consumer behaviour in gender differences.
Carol Ma
- This is Carol. This is my first year at UBC. At the same time, this year is also the first year for me to start my own life, and I have been exposed to many new and interesting things. For example, online shopping is an inseparable part of college students. Meanwhile, I am also very interested in environmental protection. So, when we did VANT149, we chose environmental protection related to online shopping. In this assignment, I was mainly responsible for contacting life, which I think is a problem closely related to our life. At the same time, it is a problem that we can easily overlook. If everyone can take the importance of online shopping and environmental protection seriously, it will greatly help the environmental protection cause.
Simona Liu
- I’m Simona Liu in Group 1. During the first year at UBC, I participated in the reading week activities and I found that sustainable development is closely related to our life. As a consumer in society, through the observation of my own life, I found that sustainable development is also related to our consumption behaviour. In our project, I am more responsible for sorting and analyzing the data we get from the survey, which aims on exploring more influential factors between both of them, such as gender and age.
Yvonne Feng
- I have been an activist on running and planning different activities since high school. By chance, I noticed the difference in consumer behaviour between different countries as I studies abroad. To be specific, their project aims at investigating the possible factor which leads to the discrepancy in consumer behaviour. For this project, I've found some data that relates to consumer behaviour, especially post-consumer behaviour and link with recycling for further
investigation.
ABSTRACT
Consumption is the use of money in an effective way in exchange for their needs of goods or services, whose result is a one-time return (Miller, 1995). Sustainable development is the use of money, knowledge, etc., to benefit every two sides or more parties to reach an agreement, the result is that the parties continue to get returns (Hess, 2013). Recent research indicates that there’s also a relationship between the consumer’s psychological comprehension and sustainability (Schill & Shaw, 2016). In this way, we could even say that purchaser behaviour also influences the sustainable economy/circular economy. In detail, the ways people deal with post-consumer waste would primarily affect the economy as a whole (Singh & Isabel, 2016). So, what is the relationship between two contradictory concepts? How to deal with the relationship between consumption and sustainable development? What are the factors that influence the consumer's choices and sustainability during and after shopping? These are what we are trying to figure out. Come and join our presentation and get more infromarion!
AIM
As the rises awareness of constructing a sustainable living environment, it seems that individual efforts value quite importantly as numbers of minimum contribution, which towards a massive improvement. For this research, we draw our attention to how one's behaviour could be different by relating to individual factors. Further, we focus the comparison of different gender types with sustainable consumer behavior. We aim on discovering the consumer behavior in college of daily purchasing based on gender types, especially the post-purchasing behavior, and individual comprehension relate to sustainability of International students here in Vantage college. In specific, we considered individual awareness, education, information resources as well as existent sustainable behaviors.
HYPOTHESIS
We hypothesized that based on the same background situations (International student/Vantage college), females would show a more comprehensive awareness with a more sustainable consumer behaviour than male. And we've fond some interesting result!!!
PROCEDURES
We provided an online survey which is comprised of a set of questions; the survey approximately takes 15 minutes. It is composed of mostly multiple-choice questions and some short answer questions. By answering those survey questions, we can have an idea about participants' self-awareness relate to sustainability, their sustainable knowledge education, knowledge resource, what they've already known and possessed. In this specific community, we hope to understand Vantage college students' understanding of the relationship between consumer behaviour and sustainability. Collecting a large amount of data can ensure the authenticity of the data, which will make our subject results more convincing. With a large amount of response, we can reduce the deviation of the data, which is more effective and beneficial to the public (Dowd, 2019).
DATA ANALYSIS
When comparison, both male and female participants learn recycling by themselves with a lack of family education. To continue, most of our participants do not categorize their daily garbage where they choose 1 type of garbage categorization. Also, male participants categorize even lesser than female participants at home. Moreover, while shopping, the same amount of male and female participants would bring their own bag while male participants show a much higher rejection of this behaviour. Furthermore, when talking about garbage classification in Orchard Commons, In female participants, there are only 14 out of 20 participants knows precisely how much garbage bins are around orchard commons. In male participants, there are only 9 out of 20 participants know.
Want to know what these data mean？ Come to our presentation!
CONCLUSION
Among all the data collected, we deleted invalid responses and grabbed 20 valid responses each for male participants and female participants. In general, female participants show a higher awareness of environmental sustainability along with more knowledge resource and consuming rate. Specifically, we are looking for participants’ environmental protection consciousness, environment influence, knowledge resource, recycling education, self-recycling awareness, as well as sustainable behaviour. Each factor contributes to the difference in consumer behaviour in a different gender. As observed, the female has more sustainable awareness than male while a lower sustainable behaviour than male. Besides, we found that our participants mainly learned sustainable behaviour by themselves! Moreover, male participants show much lower attention to recycling. But most of our participants show a bright educational background on sustainability and present general ideas of sustainable behaviour.
Interesting right？
We are Group 1!
Welcome to our presentation ! We are looking forward to discussing our research with all of you.