Course:HIST104/Section 99C Group B

Tim Hortons
HIST104
Section:	99C
Instructor:	Joy Dixon
	Nick Simon
Email:	joydixon@interchange.ubc.ca
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Tim Hortons Inc. first established in 1964 in Hamilton, Ontario, Canada is a fast food chain restaurant. It is primarily known for their coffee and doughnut products. It was founded by former professional Hockey player Tim Horton, and Jim Charade.

Ronald V. Joyce franchised Tim Hortons Store #1, located in Hamilton, Ontario, and by 1967, he and Tim Horton became full partners in the restaurant’s operation. After Horton’s death in 1974, Joyce became the sole owner. Currently, Don Schroeder is the President and CEO of the company, and Paul D. House is the Executive Chairman.

Operating primarily in Canada, the company achieved its 500th franchise in 1991, 1000th in 1995, 2000th store in 2000, and 3000th store in 2006. In 1995, Tim Hortons merged with Wendy’s International, Inc., in order to expand further into the United States market. There are currently over 500 Tim Hortons locations in the U.S.

According to Tim Hortons' website, "Tim Hortons is no longer owned by Wendy's and is a stand-alone public company". This is likely a relief to those Canadians who consider Tim Hortons an element of collective Canadian identity and the subject of much sentimental attachment and pride. trading on the Toronto Stock Exchange and the New York Stock Exchange. Tim Hortons corporate head office is in Oakville, Ontario, Canada.

Tim Hortons Coffee

Origins

Tim Horton

Born in Cochrane, Ontario on January 12, 1930, he played hockey professionally in the NHL for 22 years.

He knew that his hockey career is only temporary, so after many years of off-season jobs, Horton decided to start a coffee and donuts business. He needed help with store operations so he ran a newspaper ad to find a partner – Ron Joyce answered the advertisement and invested $10,000 into the store.

On February 21, 1974, Horton lost control of his vehicle on the Queen Elizabeth Way near St. Catherines, ON and was killed. It was determined that he had been consuming alcohol and painkillers prior to the incident.

Jim Charade

Jim Charade, Born on , is commonly regarded as the “idea guy” behind the Tim Hortons restaurant chain.

He was born in Montreal but moved to Toronto at age 18 in order to pursue a career as a jazz drummer, but this road was quickly blocked upon realization that it is not a profitable occupation. In 1955, he found employment as a receiver and salesman for Vachon, a Quebec based snack food company.

Charade soon began persuading Mr. Vachon into opening a chain of donut shops across Canada, but the idea was dismissed by Vachon. Charade even travelled to the Mister Donut’s franchise headquarters in Boston in hope of securing a branch in Canada. But on the way back home, he realized that he could run the entire operation himself.

He opened a shop called Your Do-Nut Shop in a strip mall in Scarborough, ON in 1962. But this shop was not as successful as he had hoped.

Partnerships

Charade met Tim Horton in a barbershop and quickly realized that a celebrity name could improve his business, but Horton initially was not interest in donuts – his interest was in hamburgers.

The two opened hamburger shops in North Bay and the Toronto area, but the shop were not successful. Eventually, Horton opened up to the donut shop idea, and the first Tim Hortons franchise was established in April, 1964 on Ottawa street in Hamilton, Ontario. The store was located on the site of an old Esso gas station. The franchise was a great success, and Charade was responsible for the majority of the operations since Horton was unavailable the majority of the time due to his hockey career. However, Horton’s dark background in heavy drinking, and a shaky marriage led to bankruptcy of half of the shops.

The financial troubles, along with shady franchisee’s. Charade and Horton formed a new company called Tim Donut Ltd. on Jan. 27, 1965. Soon, Charade ran into Ron Joyce who at the time was a Hamilton police officer, and also operated a Dairy Queen outlet. Joyce was interested in Tim Hortons, and quickly became a new franchisee. However, financial troubles led Charade to leave the company, he was given $10,000, and Horton took over the company’s debt.

Horton, and Joyce partnered in September, 1966. Horton became president, and Joyce vice-president. Upon Tim Horton's death, Joyce purchased Tim's shares in the company from Horton's wife and took over as sole owner of the company. The franchise consisted of 40 restaurants at this point.

Product History

Current Products

Currently, Tim Hortons Carries the products:

• Tim Hortons Own Blend Of Premium Coffee
• Donuts
• Timbits
• Muffins
• Danishes
• Cookies
• Bagels
• Croissants
• Tea Biscuits
• Yogurt & Berries
• Hot Breakfast Sandwich
• Sandwiches
• Soups
• Chili

Product Introduction

When the first Tim Horton’s was first established, only coffee and donuts were offered, and they cost 25 cents, and 69 cents a dozen respectively. The original selection of donuts revolved around two of Tim Horton’s own creations – the Apple Fritter, and the Dutchie.

Timbits were introduced in April, 1976. They are offered in various flavours including chocolate, jelly-filled, “dutchie”, honey dip, sour cream glazed, and apple fritter. The availability of flavours varies by store. They are currently sold in packages of 10, 20, or 40. Due to the popularity of the timbits, competitor restaurants have introduced similar bite-size donuts.

Tim Hortons Timbits

The success of the company allowed for many product to be introduced in the 1980’s. These items include the muffins(1981), cookies(1981), croissants(1983), and soups and chilli(1985).

Tim Hortons Coffee: Where it comes from and the Tim Hortons Coffee Partnership

Tim Hortons coffee consists of a blend of 100% Arabica produced in various renowned coffee bean growing regions.

Tim Hortons coffee is neither organic nor produced as “free trade”, which employs policies to protect against the exploitation of coffee bean farmers and their communities. However, the corporation still attempts to make an effort to make help communities producing growing Tim Hortons coffee beans to improve their businesses, welfare and lives.

Through the Tim Hortons Coffee Partnership, the company aims to support their coffee supplying communities by establishing training programs and direct financial assistance to improve product quality, providing medical and health care assistance as well as educating farmers on sustainable farming practices and reforestation techniques.

Tim Hortons coffee is produced in areas which include the Oriente coffee region in Guatemala, Huila in Columbia and Minas Gerais in Brazil. Tim Hortons has helped to support the establishment of new farmer organizations in both Guatemala and Brazil as well as strengthen existing committees in Columbia by becoming members of the Federación Nacional de Cafeteros.

There is also an ongoing myth where many believe that the Tim Hortons franchise adds nicotine or MSG to their coffee. This of course was denied by the company, and later tests proved the myth to be false. Tim Hortons coffee actually contains no additives at all, and it uses 100% fresh Arabica beans and put through a Swiss Water method to remove caffeine from the decaffeinated coffee.

Aside from the wonderful taste, Tim Hortons coffee also come with other benefits. When customers buy coffee from Tim Hortons, they are helping send thousands of children to a camp either in the summer months or winter. These kids are chosen from areas where Tim Hortons franchises are located, and if selected, they would spend 10 days at a summer camp, or 7 days at a winter camp. Along with this charity, Tim Hortons is globally known for "Rrroll upp the Rim to Win!" This 22 year old tradition has carried through the years with great success and since 2002, a total of 172 vehicles have been given away, 3 million dollars given out, and various other prizes have been won. Since Rrroll up the Rim to Win first began, Tim Hortons has seen a massive increase in customers, along with annual revenue.

One reason for Tim Hortons establishment as a Canadian icon may be the extensive community based charity work as well as its sponsorship of Timbitis hockey, a program where young children play on a special noncompetitive hockey team designed to help them make new friends, learn a new sport and have fun. Also if a customer purchases a Tim Hortons Smile Cookie the entire proceeds go towards local charities across Canada. Tim Hortons has also established the Tim Horton’s Children’s Foundation which aims mainly at raising money to send underprivileged children to various Tim Horton’s kids camps where they will hopefully make memories, have fun and raise their self-esteem.

Perhaps Tim Hortons’ widely recognized promotion is the annual “Rrroll up the rim to win” contest which celebrated its 25th anniversary this year. This promotion, originally created to promote Tim Hortons coffee has expanded to include all hot beverages. During this contest Canadians across the country “rrroll” up the brim of their coffee to reveal a prize winning (or losing) notice underneath. Prizes include everything from a free cup of coffee to a brand new vehicle. Winning odds are 1 in 6. Rrroll up the Rim is an widely anticipated promotion by the recognized chain and brings additional attention to the already legendary Tim Hortons coffee.