Course:FNH200/Assignments/2024/Team20 Kraft CreamyPoppyseedSaladDressing

Briefly introduce of Kraft Creamy Poppyseed Dressing

The Canadian product that we selected is the Kraft Creamy Poppyseed dressing and its low-calorie alternative, the Kraft Calorie-Wise Creamy Poppyseed dressing. These products offer a balance of sweetness and tanginess for Canadian consumers to add to salads, sandwiches, wraps or even pasta ^[4]. Each 425 ml bottle is made from 50% post-consumer recycled plastic ^[4]. In this assignment, we will explore the list of ingredients, labels, substitutions, additives and how our products follows the regulatory information in Canada. We will also explore why it is not directly labeled as a salad dressing, despite its popular use on salads and being found in the salad dressing aisle of local Canadian markets.

Post pictures

Our photos will be attached to team members' individual components.

Ingredient lists (4 points)

List of ingredients, as printed on the bottle

Kraft Original Creamy Poppyseed Dressing:

INGREDIENTS: Sugar/glucose, fructose, Vegetable oil, Water, Vinegar, Milk ingredients, Salt, Spices (mustard), Xanthan gum, Potassium sorbate, Propylene glycol alginate, Polysorbate 60, Silicon dioxide, Bacterial culture, Tocopherols, Natural flavour, Calcium disodium EDTA, Beta-carotene. Contains: milk, mustard.

Kraft Calorie-Wise Creamy Poppyseed Dressing:

‎INGREDIENTS: Water, Sugar, Soybean Oil, Corn Syrup, Red Wine Vinegar, White Vinegar, Dried Sour Cream (Milk Solids, Citric Acid, Bacterial Culture, BHA, BHT), Salt, Poppy Seeds, Dried Onions, Xanthan Gum (THICKENER), Potassium Sorbate (MAINTAINS QUALITY), Natural Flavor, Propylene Glycol Alginate (THICKENER), Mustard, Polysorbate 60 (PREVENTS OIL SEPARATION), Color, Calcium Disodium EDTA (MAINTAINS FLAVOR).

Identify the fat substitutes, sugar substitutes, and/or additives used

Fat substitutes

The fat substitutes in the original Kraft Creamy Poppyseed Dressing are xanthan gum, propylene glycol alginate, polysorbate 60, silicon dioxide, and tocopherols (vitamin E).

The fat substitutes in the Kraft Calorie-Wise Creamy Poppyseed Dressing are xanthan gum, propylene glycol alginate, and polysorbate 60.

Additives

The additives in the Kraft Creamy Poppyseed Dressing are xanthan gum, propylene glycol alginate, potassium sorbate, polysorbate 60, silicon dioxide, tocopherols (vitamin E), calcium disodium EDTA, beta-carotene, and natural flavour.

The additives in the Kraft Calorie-Wise Creamy Poppyseed Dressing are xanthan gum, propylene glycol alginate, potassium sorbate, citric acid, BHA (butylated hydroxyanisole), BHT (butylated hydroxytoluene), polysorbate 60, colour, calcium disodium EDTA, natural flavour.

Explain the roles of fat substitutes, sugar substitutes, and/or additives used in terms of the functional properties they contribute to the product

• Xanthan Gum is a thickening agent and stabilizer that provides texture and viscosity, often used to replace fats in low-fat products. It has excellent stability in wide temperature and pH ranges, Moreover, it is resistant to enzymatic degradation.
• Propylene Glycol Alginate is a derivative of alginic acid, used as a stabilizer and thickener in food products, mimicking the mouthfeel of fats. It provides a creamy texture. The use of Propylene glycol alginate is increasing in many foods such as sauces and salad dressings.
• Polysorbate 60 is an emulsifier that helps mix ingredients like oil and water, providing a smooth, homogenous texture that can replace fats. It also prevents oil separation. Polysorbate 60 is commonly used in processed foods.
• Silicon Dioxide is often used as an anti-caking agent since it prevents clumping. It can also provide a smooth texture similar to fats.
• Tocopherols (Vitamin E) is used as an antioxidant to preserve freshness by preventing oxidation of fats, and can also act as an emulsifier in certain contexts, contributing to texture. Tocopherols are used to protect cellular membranes by stability increase in fats.
• Potassium sorbate is a preservative that prevents the growth of mold, yeast and bacteria. It is tasteless and odorless and is widely used as a preservative in drinks, foods, and personal care products.
• Calcium disodium EDTA maintains flavour, colour and texture by binding to metal ions that can cause spoilage. It is commonly used as a preservative, chelating agent, or antioxidant in canned foods.
• Natural flavors are added to enhance the taste of the product, even in fat reduced content such as the calorie wise dressing.
• Citric acid acts as a preservative by lowering the pH level, which prevents microbial growth. It also acts as a flavouring agent by giving the dressing a tart taste.
• Butylated hydroxyanisole (BHA) is an antioxidant that prevents oxidation of fats and oils. Extends shelf life.
• Butylated hydroxytoluene (BHT) is an antioxidant that protects fats and oils from oxidative rancidity.
• Colour is an additive used to provide colour to the dressing.
• Beta-carotene is an example of a natural colorant used to provide a yellow/orange colour to the dressing. The beta-carotene converts into vitamin A in the body, enhancing many processes and reactions in the human body.

Compare and contrast the lists of the two products and explain differences

Similarities

Both contain sugar as a sweetening agent. Both use vegetable oils. Both contain vinegar, though the type varies. Both contain xanthan gum and propylene glycol alginate as thickeners. Both use polysorbate 60 as an emulsifier. Both contain potassium sorbate to maintain quality. Both contain calcium disodium to maintain flavor and prevent spoilage. Each bottle is 425ml. The suggested serving size is the same.

Differences

The Creamy Poppyseed Dressings lists "vegetable oil" generically, while the Calorie-Wise version specifies the type of vegetable oil used which is "soybean oil".

Creamy Poppyseed lists sugar/glucose-fructose and vegetable oil as the first ingredients.

Calorie-Wise Poppyseed lists water as the first ingredient followed by sugar and soybean oil

Calorie-Wise Poppyseed includes corn syrup as an additional sweetener

Creamy Poppyseed doesn't specify what milk ingredient it has. Calorie-Wise Poppyseed specifies dried sour cream with milk solids, citric acid, bacterial culture, BHA, and BHT.

Calorie-Wise Poppyseed includes poppy seeds and dried onions not listed in the Creamy Poppyseed Dressing ingredients list. There is a difference in packaging, the color which can be the first thing noticed by a consumer. The Creamy Poppyseed Dressing in 2 tbsp contains 132 calories. The Calorie-Wise Creamy Poppyseed contains 90 calories in 2 tbsp. Which is a difference of 42 calories for the same amount of product.

Information found on the labels

Kraft Creamy Poppyseed Dressing

Purple packaging. The purple packaging feels more heavy visually.  

No artificial flavors.

The font used for the product name is clear making it easy to read against the darker background.

The images of broccoli, spinach, and peach visually indicate the product use. To be applied to vegetables or fruits.

The packaging has a glossy feel making it feel more luxurious.

The logo placement is at the top of the bottle making it easy to recognize it is Krafts.

Have both English and French.

States that it is prepared in Canada.

Does not specify that it is a salad dressing as it does not meet the product requirements to be labeled as such in Canada.

Kraft Calorie-Wise Creamy Poppyseed Dressing

Light blue packaging. The light blue packaging feels visually lighter for a consumer's eye. Lighter colored packaging tend to signal to the consumer that the product is healthier.^[3] Depending on the consumers personal preference lighter packaging could signal a loss in the products mouth-feel to achieve the lower calorie product.

Statement that claims “no artificial flavors”, which is appealing to a consumer who is trying to eat healthy.

“25% less calories than our regular creamy poppyseed dressing” ^[5]: appeals to consumers that are managing their calorie intake

The image of broccoli, spinach and peach visually indicate the product use ^[5]. To be applied to vegetables or fruits.

The packaging has a glossy feel making it feel more luxurious.

The logo placement is at the top of the bottle making it easy to recognize it is Krafts. Right under the logo are the words calorie-wise.

Have both English and French.

States that it is prepared in Canada.

Does not specify that it is a salad dressing as it does not meet the product requirements to be labeled as such in Canada.

Regulatory Requirements ^[2]

No person shall advertise any food, drug, cosmetic or device to the general public as a treatment, preventative or cure for any of the diseases, disorders or abnormal physical states referred to in Schedule A.^[5]

The calorie wise one does not advertise itself as an option for those who want to lose weight or have any health issues related to weight. It is not being promoted as a weight loss food or a fix for health issues related to weight. It simply states it is lower calorie than the regular dressing. It does not indicate on the packaging that it is for weight loss. Products in Canada can not be promoted as a cure for any diseases.^[5]

• Bilingual labeling: Complies with the requirement for bilingual labeling
• Common name: Does not comply with the common name requirement. Does not explicitly state that the product is a “dressing” on the original product. The word dressing is printed on the calorie wise label but it is not in boldface type.
• Country of origin: Complies with the country of origin requirement. Both salad dressing labels have “prepared in Canada” printed below the lid.
• Date marking and storage requirements: Might not fully comply with the date markings and storage instructions regulation. The best before date appears to be listed below the lid on the back of both bottles, however, storage instructions don’t appear to be visibly listed on either bottle.
• Name and principal place of business: Labels appear to comply with the name and principal place of business requirement. Kraft is printed in boldface on both labels.
• Irradiated foods: Complies with the requirement to label irradiated foods. Our product, Kraft creamy poppyseed dressing, has not been irradiated so should not express that information on the label.
• Legibility and location: This requirement outlines that information needs to be clearly and prominently shown and readily discernible to the consumer. The white writing on the purple background of the original label adheres to this requirement but the dark blue writing on a light blue background is marginally less clear on the calorie-wise dressing. In addition, an artistic font is used on the front of the label for the words: poppyseed, graines de parots, and calorie-wise for example. This font choice does not support the requirement for information to be prominently shown and readily discernible.
  • The location requirements of the label are unique for the respective components on the label. Both products satisfy the requirements that the label does not need to be removed when sold and the required information is located on a principal display surface of the product. In terms of the required components of the label and each of their location requirements, our product satisfies the following: the common name is located on the principal display panel on the calorie-wise product (see common name requirement for details on the original bottle label requirements), the list of ingredients is displayed on the label and not solely on the bottom of the product, the durable life date is located on the label below the lid, the name and principal place of business is displayed on the principal display panel, and the nutrition labeling is on a continuous surface of the available display surface on the principal display panel. However, the following issue was noted: net quantity is displayed on the lid and not the principal display panel for both products.
• List of ingredients and allergens: Complies with core requirement to display a list of ingredients and allergens on the label. As previously detailed above, the ingredients and allergens are clearly displayed on the back display panel of both bottles.
• Net quantity: Complies with the requirement of including a net quantity - mL since it is a liquid - declaration on a consumer prepackaged product, however, the net quantity is not displayed on the principal display panel for either product which is required for consumer prepackaged products like ours.
• Nutrition labeling: Complies with the requirement to include nutrition labeling on the product. We can clearly see the nutritional information listed next to the ingredients list on the back of the bottle.
• Sweeteners: both products satisfy the requirements to declare any sweeteners used in the ingredients list on a display panel located on the product. Neither product contains aspartame, sucralose, acesulfame-potassium, neotame, polydextrose, steviol glycosides and/or sugar alcohols,  so no additional labeling requirements for that category of sweeteners is required for these products.
• Food additives: Complies with requirement to declare additives included in the product by an acceptable common name in the list of ingredients of a prepackaged product. Additives may be listed at the end of the list of ingredients in any order. Specific additives included in the original and calorie-wise dressings are detailed above in part 2 of the ingredients list.
• Fortifications: neither of our products are required to be fortified in accordance with part B of the FDR state. In turn, no information is required to be displayed on the product label.
• Standards of identity: can not be labeled as a “salad dressing,” as the product does not meet the standard of containing eggs. Therefore, it is instead named poppyseed dressing, which does not hold any regulatory standards and complies with the requirement.^[1]
• Grades: Does not hold an official grade due to not being recognized as a salad dressing which therefore does not subject this product to standard grading. ^[1]

Personal Choice (5 points)

Please submit your individual component of this assignment on Canvas to protect your privacy and your personal opinion

References

Please use the Wikipedia reference style. Provide a citation for every sentence, statement, thought, or bit of data not your own, giving the author, year, AND page.

1. Government of Canada. (2024, July 8). Food and Drug Regulations (C.R.C., c. 870). Justice Laws Website. https://laws-lois.justice.gc.ca/eng/regulations/c.r.c.,_c._870/page-25.html#docCont
2. Government of Canada. (2024, March 18). Food labeling for industry. https://www.inspection.gc.ca/en/food-labels/labelling/industry
3. Mai, R., Symmank, C., & Seeberg-Elverfeldt, B. (2016). Light and pale colors in food packaging: When does this package cue signal superior healthiness or inferior tastiness? Journal of Retailing, 92(4), 426-444. https://doi.org/10.1016/j.jretai.2016.08.002
4. Kraft Canada. Retrieved July 15, 2024. https://www.kraftheinz.com/en-CA/kraft/products/00068100903812-calorie-wise-creamy-poppyseed-salad-dressing.
5. Department of Justice Canada. (n.d.). Food and Drugs Act (R.S.C., 1985, c. F-27). https://laws-lois.justice.gc.ca/eng/acts/f-27/page-1.html#:~:text=165&text=3%20(1)%20No%20person%20shall,referred%20to%20in%20Schedule%20A.

Note: Before writing your wiki article on the UBC Wiki, it may be helpful to review the tips in Wikipedia: Writing better articles.

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