Sandbox:Value Proposition - Minimum Viable Product (examples)
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Agile Vs. Waterfall Product Engineering
Ref Type Video
Video Duration 2:51
Authors Stanford University's Entrepreneurship Corner
Abstract Author and entrepreneur Eric Ries unpacks the difference between waterfall and agile product development theories, and outlines when each are best employed. Waterfall - the linear path of product build-out - is best used when the problem and its solutions are well-understood. However, its hazard is that it can also lead to tremendous investment without guarantee of its success. Agile development, on the other hand, is a less-risky model of what can happen when the product changes with frequent user feedback and minimal waste. Without an authoritative solution clearly in sight, which is often the case of the startup, agile programming allows the growing enterprise to build-out quickly and correct itself often.
Notes VALUE PROPOSITION; agile design; minimum viable product; product development; waterfall design
URL http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2155
An Argument for Continuous Deployment
Ref Type Video
Video Duration 4:25
Authors Stanford University's Entrepreneurship Corner
Abstract Author and entrepreneur Eric Ries stresses continuous deployment - that is, the updating of code and website changes as frequently as every twenty minutes - as a necessary asset to the functioning of a lean startup. He states that all online product development and engineering changes should be implemented slowly and with immediate testing for each small change. Working in small batches allows for the immediate catching of errors, quick team response, reduced implementation of resources, and more control and flexibility over the finished product. And along the way, human intervention also builds up the intelligence and capabilities of the in-house testing and deployment systems. Ries also offers specific applications and engineering functions to make continuous deployment possible.
Notes VALUE PROPOSITION; agile design; minimum viable product; product development
URL http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2294
Boyd Timothy & Calvin Release Early and Often
Ref Type Video
Video Duration 3:00
Authors Brigham Young University's Rollins Center for Entrepreneurship & Technology
Title Boyd Timothy & Calvin Release Early and Often
Notes VALUE PROPOSITION; agile design; minimum viable product; product development
URL http://www.youtube.com/watch?v=EbXXpEsFeJU
Building the Minimum Viable Product
Ref Type Video
Video Duration 3:25
Authors Stanford University's Entrepreneurship Corner
Abstract In the successful build-out of a lean startup, entrepreneur and author Eric Ries suggests adapting the rules of creating the minimum viable product. Rather than getting the product "right"; or employing the "release early, release often" philosophy of soliciting customer feedback for product development, the road to minimum viable product fuses the two ideas. The challenge for the startup is to figure out the smallest amount of product features and capabilities necessary for release, and then to slowly add more functionality as needed. For most entrepreneurs, says Ries, that means that any product will be about one-eigth as robust as they would like it to be. Ship it skinny, and add more features later - if your early adopter customers even notice what they're doing without.
Notes VALUE PROPOSITION; agile design; minimum viable product; product development; talk to customers
URL http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2295
Customer Discovery: Getting the MVP Right
Ref Type Video
Video Duration 3:34
Authors Lean Launchpad
Title Customer Discovery: Getting the MVP Right
Notes CUSTOMER SEGMENTS; customer development; customer discovery; minimum viable product; talk to customers
URL http://vimeo.com/groups/204136/videos/73713162
Early Stage Product Development
Ref Type Video
Video Duration 4:14
Authors Stanford University's Entrepreneurship Corner
Abstract Investor and 500 Startups Founder Dave McClure challenges the frequently offered advice given to early-stage entrepreneurs to focus on growing a market. Instead, McClure urges founders to laser in on quickly building product to solve for a tight use case.
Notes CUSTOMER SEGMENTS; VALUE PROPOSITION; market size; minimum viable product; product development; talk to customers
URL http://ecorner.stanford.edu/authorMaterialInfo.html?mid=3257
Entrepreneurship 101 - Introduction to Marketing
Ref Type Slide Deck
Authors MaRS
Notes CUSTOMER SEGMENTS; VALUE PROPOSITION; marketing mix; minimum viable product; pricing model; product development; revenue model
URL http://www.slideshare.net/MaRSDD/intro-to-marketing-25242283
Harnessing the Power of Early Adopters
Ref Type Video
Video Duration 4:12
Authors Stanford University's Entrepreneurship Corner
Abstract After a very hi-profile startup failure, author Eric Ries and other co-founders launched a second startup product in just six months - with technically hazardous results. Rather than investing the resources necessary to craft quality software, they decided to switch tactics and release a buggy version quickly to determine if the product could find a market. Ries found that early adopters - often more visionary than the company founders - were a huge asset in streamlining product development. Working with them from the very early stages allowed for a better-engineered product and broader mainstream market success. Ries offers suggestion on how to find these initial users; often through search engine marketing and Google AdWords, StumbleUpon campaigns, and creative Facebook ads.
Notes CUSTOMER SEGMENTS; VALUE PROPOSITION; customer development; customer discovery; early adopters; hypothesis; minimum viable product; product development; talk to customers
URL http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2291
Launch Your Next Idea Before It's Ready
Ref Type Video
Video Duration 3:20
Authors Harvard Business Review
Title Launch Your Next Idea Before It's Ready
Notes CUSTOMER SEGMENTS; VALUE PROPOSITION; hypothesis testing; minimum viable product; product development; solve problems; talk to customers
URL http://www.youtube.com/watch?v=N-BX0jzmS1w
Product Development
Ref Type Video
Video Duration 4:03
Authors Stanford University's Entrepreneurship Corner
Abstract After bringing together the best team, raising money in tough environments, and establishing and living by core values, says Worthington, Fluidigm focused on launching the product. The product development went much faster than anyone could have hoped and soon they had a product with many important features, including an immediate economic benefit to the customers, he notes.
Notes VALUE PROPOSITION; minimum viable product; product development
URL http://ecorner.stanford.edu/authorMaterialInfo.html?mid=863
Quick and Frequent Product Testing and Assessment
Ref Type Video
Video Duration 4:26
Authors Stanford University's Entrepreneurship Corner
Abstract Mark Pincus, CEO and Founder of gaming company Zynga, encourages fast and frequent new ideas for video game development. But rather than putting forth tremendous resources to build out each idea, they company first tests its viability with a round of "ghetto testing" - five words that will be used to market the game, posted to the website live for five minutes. If sufficient audience interest is measured, then a one-week rollout of the first version of the game is revealed to just one percent of the Zynga audience for play and feedback, almost always with some modicum of "golden mechanics" - or viral, retentive quality - built in. If these early efforts prove successful, the game grows more robust with each successive build. Pincus reports that the company is always testing several hundred products simultaneously, and that measuring this success has never been easier or more affordable.
Notes CUSTOMER SEGMENTS; VALUE PROPOSITION; customer development; customer discovery; minimum viable product
URL http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313
Value Proposition - Entrepreneurship 101 2013/2014
Ref Type Video
Video Duration 58:31
Authors MaRS
Notes VALUE PROPOSITION; CUSTOMER SEGMENTS; product-market fit; minimum viable product; value