Sandbox:Developing a Professional Profile/Case Study/Google+ Circles

From UBC Wiki

There are a variety of tools for developing a professional online profile. These tools are separate from the social profile tools like Facebook and Myspace because they focus on the cultivating of connections based on more formal relationships (e.g. colleagues). However, technologies are being developed that merge the professional and social profile tools into one interface. Google+ is an example of such a tool that allows users to create "circles" where content is shared to followers only if the user selects the circle. Additionally, technologies are providing the ability to connect accounts by triggering conditions when content is posted and where.

The emergence of these types of tools makes decisions on whether developing multiple or single profiles more complicated. Google+ Circles and If This Then That are examples of both types of tools. Review both of the tools and the video use cases.


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  • Is there a benefit in merging your professional and social profile into one space using a tool like Google+ Circle? Why? Why not?
  • Is there a benefit to having separate profiles and managing content using a tool like IFTTT? Why? Why not?


If This Then That

If This Then That (IFTTT) enables usersto create and share "recipes" that fit the simple statement: "if this then that". The recipe is as follows:

  • This is a trigger. For example, "I took a picture using Instagram."
  • That is an action. For example, "Upload the picture to my Dropbox."

The service offers triggers and actions for 71 channels, such as Twitter, Foursquare, Flickr, and Box. With IFTTT you are able to manage the sharing of information from accounts.



Workflow Series: IFTTT - If This Than That (#2) by Mike Flaminio


Google+ Circles

Google+ Circles allows the user to created separate "circles" of people to share content based on they type of information you are sharing. With Google+ Circles, you can:

  • Create a Friends circle and share personal pictures from your vacation.
  • Share articles with your Colleagues circle.
  • Discuss your favourite book with your Book Club circle.

Google+ Circles have created an "all-in-one" online profile building tool that allows you to share what you want with who you want.



Complete Guide to Google Plus Circle Management and Communities by Martin Shervington



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