Globalization

Canada as a country that is known for its multiculturalism is a great example for how the message media can be framed and shaped. Multiculturalism masked the continuity of white privilege and muted the deeply entrenched conflicts of race. If white people are accused of racist, they can just shield themselves with their "tolerance" and start point to how much worse immigrants are. The inferiority in the cultures of racial others and the need for their reformulation is assumed by the framework.