Documentation:UBC Social Media Handbook
The UBC Social Media Handbook is an online resource for the UBC community that aims to support unit-level initiatives in social media while also providing an organizational framework for social media activity across the university.
Governed by principles of open collaboration, active participation, and iterative experimentation, the UBC Social Media Handbook is intended to provide an overarching view of social media at UBC, and covers a broad range of subject matter such as general guidelines of use, relevant university policies, best practices and tips, and links to online resources.
For more background context, including the thinking behind using the UBC Wiki as the primary content repository for this handbook, visit Social Media Guidelines: Crowdsourced with a Wiki? or contact Adrian Liem.
- 1 Overview
- 2 Social Media Guidelines
- 3 Social Media Brief
- 4 Campus Resources and References
- 5 Network Specific Discussions
- 6 External Resources and References
Broadly speaking, the goal of the UBC Social Media Handbook is to provide a central hub for the university community to:
- discover projects and initiatives currently underway in the broad realm of social media
- share information such as past experiences, how-to material, and tips on best practices when it comes to using social media
- connect with one another and find opportunities for collaboration
Contribute to the Handbook
The process for creating this handbook will grow and change as our needs and capabilities are established. For the time being, it's very simple:
- Add anything you think might be relevant to achieving the goals of the handbook. We can let the workings of a wiki sort things out.
That's it. Really!
If you need help, a good place to start is to read more about the UBC Wiki
How can I contribute to the Handbook?
You can contribute by:
- Adding New Content to the Handbook such as:
- Content or links pointing to existing guidelines, tip sheets, how-to documents (just remember that all content will be public)
- Links to external resources that provide examples of what other organizations are doing
- Anything else you think might be relevant for others wanting to learn more about social media at UBC
- Updating Existing Content throughout the UBC Wiki such as:
If you need help adding content, contact Adrian Liem
Attend a Meetup
- Learn more about the Social Media Meetups
Social Media Guidelines
The following material consists of basic suggested guidelines for administrative and academic units that are considering or actively participating in social media. Guidelines and "policies" are an active topic of discussion and a work-in-progress at the university with a bottom-up & top-down approach | (View Slides: Social Media - How could we create a common set of guidelines?).
To learn more, attend a Social Media Meetup.
Using and Participating in Social Media
- Listen and learn
- Always show respect for others
- Don't be afraid to be yourself
- Be transparent to your audience when posting on behalf of the university
- Protect your own privacy
- Follow copyright and fair use laws
- Know and follow relevant UBC Policies
Individual departments that are creating unit-specific guidelines are encouraged to share their guidelines to the list below.
- Faculty of Graduate Studies Guidelines (only accessible within UBC network)
Social Media Brief
Before embarking on a social media initiative, it's important to consider how your efforts in social media fit into broader strategies and goals of your unit and the university. Many of the tools used in social media may be free, but free to use does not equal no cost to implement and support.
- Why are you setting up a social media presence?
Goals & Objectives
- What do you hope to achieve with this social media presence?
- How will you measure performance, progress, and success?
- How will you know when you've achieved your goals?
- Who do you want to reach out to?
- Who is your audience and how do you want to connect with them?
Resources & Approval
- Who needs to give their "ok" to launch this initiative? Who is the business owner?
- What kind of resources will be required to maintain this initiative?
- Does your unit have the required skills and knowledge?
- How will you staff this initiative? How long will you be able to provide this level of support?
- Who else will be impacted by your initiative?
- Are there any other units already embarking on a similar project?
- Are there other units that you can collaborate with?
You may not have all the answers, or in some cases the answer may be "we don't know", but at least taking the time to ask and answer these questions will help you plan an initial strategy.
Campus Resources and References
UBC Channels / Accounts
- List of UBC Facebook Accounts (UBC Wiki)
- List of UBC Flickr Accounts (UBC Wiki)
- List of UBC Twitter Accounts (UBC Wiki)
- List of UBC YouTube Accounts (UBC Wiki)
- UBC on iTunesU
- UBC on Google+
- Pages in Category "Social Media" (UBC Wiki)
- Pages in Category "Social Web" (UBC Wiki)
- Web Strategy & Resources (UBC Public Affairs)
Relevant University Policies
- Policy #94: Visual Identity (PDF)
- Policy #96: Communications (PDF)
- Policy #104: Responsible Use of Information Technology Facilities and Services (PDF)
- Policy #112: Advertising (PDF)
- UBC Brand Policies & Updates
Network Specific Discussions
Several Australian universities have integrated the directory idea into the welcome page on Facebook directly to be able to show other university pages (official and unofficial) in the same network:
When designing your Facebook page, it might be worthwhile to consider a similar approach to cross-link with other major units of the university. Additionally, the Favorite Pages app can be used to place some other key pages into the left sidebar.
The related channels feature can be used to cross link to other UBC channels, e.g. a faculty could link to other faculties or a faculty could link to department YouTube channels with the faculty. Example: http://www.youtube.com/universityofbc
It provides more reach for all channel owners as bulletins etc. appear in the recent activity of the related channels.
External Resources and References
[Source Name] : [Resource/Reference Name], listed in Alphabetical Order
- HLWIKI Canada: Social Media Policies
- HLWIKI Canada: Web 2.0 policy documents & strategies in higher education
- Online Database of Social Media Policies
- RIT: Social Media Guidelines (PDF)
- Telstra's 3 Rs of Social Media Engagement (PDF)
- University of Melbourne Social: Media Guidelines
- University of Texas at Austin: Social Media Guidelines
- Vanderbilt University Social Media Handbook
- Voices of the Staff University of Michigan - Guidelines for the Use of Social Media (PDF)
- University of Delaware