UBC Wiki - User contributions [en]

Documentation:UBC Content Management System/CLF Theme/List of currently available shortcodes/the plain tags

2013-10-29T23:02:02Z

AdrianBartel:

The [the_plain_tags] shortcode returns in plain text a list of tags associated with the post. This must be used within the [[Documentation:UBC_Content_Management_System/CLF_Theme/Loop|[loop]]] shortcode.

Documentation:UBC Content Management System/CLF Theme/List of currently available shortcodes/the plain tags

2013-10-29T23:01:49Z

AdrianBartel:

The [the_plain_tags] shortcode returns in plain text a list of tags associated with the post. This must be used with in the [[Documentation:UBC_Content_Management_System/CLF_Theme/Loop|[loop]]] shortcode.

User:AdrianBartel

2013-07-23T22:24:35Z

AdrianBartel:

Adrian is the web and applications coordinator at the Faculty of Education, UBC. He likes WordPress, wiki, optimizing SQL databases, and technology news.

Documentation:UBC Content Management System/Managing People Profiles and Directories

2013-07-23T22:21:17Z

AdrianBartel:

{{Infobox CMS}}
Public profiles can be managed and displayed on a site through the use of the ''Profile Custom Content Type'' plugin.

Profiles can be centrally managed by the site administrator(s) as well as by users who have been given appropriate permissions.

== Setup ==

# From the Dashboard, select ''Tools'' -> ''Plugins'', then scroll down to ''Profile Custom Content Type'' and click the activate link on the right.
# A menu item called ''Profiles'' should appear in the left sidebar.

== Usage ==

Typically you will first decide what kind of information you want to display and how you want to organize profiles and set up a profile form and page layout following the instructions below.

After this your users can fill out or edit their profiles by logging in and going to ''Profiles''->''Public Profile''

== Configuration ==

[[File:Profile CCT Settings About.png|thumb|400px|The profile settings about page.]]

Customization and configuration settings can be found in ''Profiles'' -> ''Settings'' on the dashboard.

The settings section is separated into tabs, which are described in further detail in the following sections.

Initially the About tab will be displayed which contains an overview of how to set everything up.

=== Form Builder ===

[[File:Profile CCT Settings Form.png|thumb|400px|The Form Builder tab]]

To customize the form your users will fill in, go to ''Profiles'' -> ''Settings'' and select the ''Form'' tab.

On the left you will see a list of fields you can add to your form, and in the rest of the space a preview of the form layout is displayed. Adding, removing, and rearranging fields can all be done simply by dragging and dropping. There are 3 sections here where fields can be placed, the main area, the sidebar and a tabbed area beneath the main area. Any number of tabs can be added to hold fields.

*To add a field, simply drag it from the side column into the form preview where you want that field to go.
*To remove a field, drag it from the preview back to the side column.
*To move fields around you can drag them to a different spot in the preview.

Most of the form fields can be further customized by clicking on the Edit button seen in the corner of a field. From here you can hide individual input boxes and add a description, such as instructions to the users who will be filling out the form.

Many fields have an ''Add another'' button, allowing a user to add multiple values. This can be disabled for a particular field by clicking on its ''Edit'' link. The ''Add another'' buttons are not active on the form builder page.

Please note that form layout and the public profile page layout displayed on the site can be customized independently from each other. This means adding a field to the form won't automatically add it to the Profile view.

Need more fields? Additional custom fields can be created from the ''Profiles'' -> ''Settings'' page in the ''Fields'' Tab. When you create a field you can select an existing one for it to behave like, or you can use a generic text or textarea input.

=== Order Profiles ===
Currently the Profile plugin enables profiles to be order by any order that you wish.
Go to Profile -> Order Profiles.

Here you can drag and drop the profiles into a specific order. Or designate an order using the numbers to the left of each profile. You can also use the First Name and Last Name links at the top of the page, to quickly sort by first or last name.

This order will display by default on archives pages and search results, unless another ordering is specified.

=== Profile View and List View Builder ===

Two different profile layouts can be configured, the ''List View'' intended for displaying a list of people, probably with only basic information, and the ''Profile View'', intended for displaying more details on an individual person.

Editing these views is similar to using the form builder, you can drag and drop fields you want to display. Fields that are included in the form view will be highlighted blue in the left column to make it easier to identify the fields you are currently collecting and probably want to display.

If you hover over one of the fields in the preview area, there is again an edit button in the corner which you can use to customize how the fields will display. All fields contain a variety of CSS selectors too so you can fully customize how profiles look with some simple CSS.

=== Taxonomies ===

[[File:Profile-taxonomy.png|thumb|300px|Managing taxonomies]]

Taxonomies work like [[Documentation:UBC_Content_Management_System/Tags|tags]] and [[Documentation:UBC_Content_Management_System/Categories|categories]] in WordPress, you can use them to categorize and filter profiles.

To add taxonomies, ''Profiles'' -> ''Settings'' and select the ''Taxonomy'' tab.

Any taxonomies that are created need to be added to the form, just like any other field.

They will also show up on the List and Profile view builder screen as a field you can add, so you can make the profile display the categories the person is assigned.

Lastly, they will also show up in the admin sidebar menu under ''Profiles'' for administrators, here you can manage terms related to each taxonomy.

=== Settings ===

Miscellaneous settings for the plugin can be found at ''Profiles'' -> ''Settings'' in the ''Settings'' tab. Here you can change the profile picture size and permission settings, as well as profile ordering and customizing how users can filter profiles on a profile list page.

Note that profile pictures that have already been uploaded will not be adjusted automatically if you change the size settings, so it's best to decide on a size before profiles are added.

==== Permissions ====
[[File:Profile CCT Settings Permisions.png|thumb|650px|Default permissions]]

There are several different permissions that can be granted to users under the Settings tab. However, none of these permissions will allow access to the Profile -> Settings page. Only administrators may manage the plugin.
* '''Enable public profile''', allows the user to have, and edit a single profile.
* '''Create multiple profiles''', allows the user manage multiple profiles, as well as see the full list of profiles. They will only be able to modify profiles which they are the author of.
* '''Manage all profiles''', the user will be able to edit any profile, regardless of author. They will also be able to create new profiles and assign them to other authors.
* '''Publish profile''', users without this permission will have to have their profiles reviewed and published by users that do have this permission.
* '''Read private profile''', the user will be able to read private profiles.
* '''Delete own profile''', allows the user to delete any profile that he is the author of.
* '''Delete all profiles''', allows the user to delete any profile, regardless of author.

== Managing Profiles ==

=== Creating a Profile ===

[[File:Profile-public-profile.png|thumb|280px|Where your users can go to edit their profiles]]

You can create a new profile by going to ''Profiles'' -> ''Add New'' in the dashboard.

Here you will be presented with the form that was built in the settings page.

If you have your users fill in their own profiles, they will log in and click ''Edit Public Profile'' to enter their information. By default if a users role is ''Subscriber'' or ''Contributor'' they will be able to fill in their profile information and save it, ''but not publish it.'' This can be changed in the ''Settings'' tab in ''Profiles''->''Settings'' under ''Permissions''

=== Managing Profiles ===

Under ''Profiles'' -> ''Profiles'' a list of all profiles will be displayed, as well as links to edit, view or delete.

==Displaying profiles and people lists on your site==

The plugin will automatically generate pages for individual profiles as well as lists of people.

Typically a persons profile will be found at ''example.ubc.ca/person/firstname-lastname''

A list of all profiles can be found at ''example.ubc.ca/person/''

Lists of people tagged/categorized by a taxonomy can be found at ''example.ubc.ca/{taxonomy-name}/{taxonomy-value}'', for example, if you have a taxonomy called 'role' and terms like student, staff, faculty etc, a list of all students would be displayed on ''example.ubc.ca/role/student''

===Displaying profiles with shortcodes===

If you want to integrate profile information into other pages and posts and display profile lists based on more elaborate criteria, the plugin offers 2 [[Documentation:UBC_Content_Management_System/Shortcodes|shortcodes]] to enable this functionality.

==== [profile] shortcode ====

The [profile] shortcode can be used to display a single profile.
usage: [profile person="''slug''"] where ''slug'' typically is of the format ''firstname-lastname''

By default, it will display the full profile view (as configured at Profiles -> Settings -> Profile View), but you can also pass in the parameter display="list" to show the list view instead.
example: [profile person="bob-smith" display="list"] will show Bob Smith's profile and display the list view only rather than the full view.

==== [profilelist] shortcode ====

The [profilelist] shortcode enables you to display lists of people anywhere on the site.

By default it will display ''all'' the profiles, and it will use the list view (as configured at Profiles -> Settings -> List View)

You can also filter by taxonomy, for example, if you have a taxonomy called 'role' you could use [profilelist role="student"] to display a list of profiles with the role 'student' assigned to them. You can filter on multiple taxonomies as well. Example: [profilelist role="student" school="UBC"] would return students from UBC.
By default if multiple criteria are specified then only profiles matching ''all'' of the criteria will be displayed. You can add query="or" to the shortcode to display profiles matching ''any'' one of the criteria instead.

You can also display an arbitrary list of people by using [profilelist include="12, 20, 23, 25"] where you pass in a list of numbers corresponding to profile IDs

The [profilelist] shortcode also can take display="full" to show full profiles instead of the list view, as well as display="name" to only show a list of names.

You can limit the number of profiles displayed by adding the "limit" parameter; [profilelist orderby="3"]

To display your list based on the order in the Order Profiles page, set the "orderby" parameter to "menu_order" as follows: [profilelist orderby="menu_order"]. You can also sort the profiles using any of the following orderby parameters instead,
* last_name, order by the profile's last name.
* date, arrange by the date the profile was created.
* random, arranges the posts into a random order. Use this in conjunction with the "limit" parameter to display a list of random profiles.

To display your list based on last name, set the "orderby" parameter to "last_name": [profilelist orderby="last_name"]

==== [profilefield] shortcode ====

This shortcode can only be used on a profile page. It pulls specific fields from the profile and render it at the shortcode. The display will mirror the settings that you configure in the Profile View Builder. These are the available parameters for the profilefield shortcode
* type, set the id of the field that you want to get. (eg. name, bio, email, clone_lab_phone, phone)
* show, determines which parts of a field are displayed. This corresponds to the "show / hide input area" checkboxes when you edit a field in the Profile View Builder. So for example, for the "name" field type, the valid options are "salutations", "middle", and "credentials". The show parameter should be set to a comma separated list of the sections that you want to display, and will override the settings that you configured on the Profile View Builder.
* html, if you set html="false" then all html tags will be stripped out of the field. Allowing you to just get the information.
* width, the width of this field. Valid options are "full", "one-third", "two-third", or "half". Note that if html=false then this option will do nothing.

eg. [profilefield type=name show="salutations, middle", html=false] will show the profile's salutations as well as first, last, and middle name. The text will not be wrapped in any html, and so will not have the usual header tags.

===Profile Navigation===
[[File:Profile CCT Settings Navigation.png|thumb|300px|The available options for profile navigation]]

A customizable widget is available to search and filter the profiles. Go to Appearance -> Widget and drag the Profile Navigation widget to one of the content areas on the right. This will display a widget with several filtering options that you can configure in the Profile CCT Plugin's settings tab.

==== [profilesearch] shortcode ====
Display a search box (with jquery-ui Autocomplete) to search for profiles by name.

==== [profilenavigation] shortcode ====
Displays profile navigation. If no parameters are supplied it'll rely on the options set in the settings page. If at least one parameter is supplied then the global settings will be ignored
* display_searchbox=true to show the search box
* display_alphabet=true to show the letter list
* display_orderby=true to show the orderby field
* display_tax="comma separated list of taxonomies" to show dropdowns to filter by those taxonomies.

eg. [profilenavigation display_searchbox="true" display_tax="location, position"] will show a searchbox as well as two dropdown menus to filter by the two specified taxonomies

==Assigning profiles to a user account==
If you set the editor field of a profile to a user on the site, that user can edit their own profile.

#In the dashboard of your site, click the Profiles menu.
#Scroll or use the search feature to find the correct Profile.
#“Edit” the profile.
#On the right column, scroll down until you see the “Author” box.
#In the dropdown list, choose the matching account name.
#“Update” the profile.

You are done! Instruct the new user to log in with their CWL from cms.ubc.ca, then edit their profile.
== Bugs ==

The Profile plugin is still under development. If you encounter any unexpected behaviour please email cms.support@ubc.ca with as much detail as possible about what you were trying to do and what went wrong.

Documentation:UBC Content Management System/Managing People Profiles and Directories

2013-07-23T22:20:39Z

AdrianBartel: /* Assigning profiles to a user account */

{{Infobox CMS}}
Public profiles can be managed and displayed on a site through the use of the ''Profile Custom Content Type'' plugin.

Profiles can be centrally managed by the site administrator(s) as well as by users who have been given appropriate permissions.

== Setup ==

# From the Dashboard, select ''Tools'' -> ''Plugins'', then scroll down to ''Profile Custom Content Type'' and click the activate link on the right.
# A menu item called ''Profiles'' should appear in the left sidebar.

== Usage ==

Typically you will first decide what kind of information you want to display and how you want to organize profiles and set up a profile form and page layout following the instructions below.

After this your users can fill out or edit their profiles by logging in and going to ''Profiles''->''Public Profile''

== Configuration ==

[[File:Profile CCT Settings About.png|thumb|400px|The profile settings about page.]]

Customization and configuration settings can be found in ''Profiles'' -> ''Settings'' on the dashboard.

The settings section is separated into tabs, which are described in further detail in the following sections.

Initially the About tab will be displayed which contains an overview of how to set everything up.

=== Form Builder ===

[[File:Profile CCT Settings Form.png|thumb|400px|The Form Builder tab]]

To customize the form your users will fill in, go to ''Profiles'' -> ''Settings'' and select the ''Form'' tab.

On the left you will see a list of fields you can add to your form, and in the rest of the space a preview of the form layout is displayed. Adding, removing, and rearranging fields can all be done simply by dragging and dropping. There are 3 sections here where fields can be placed, the main area, the sidebar and a tabbed area beneath the main area. Any number of tabs can be added to hold fields.

*To add a field, simply drag it from the side column into the form preview where you want that field to go.
*To remove a field, drag it from the preview back to the side column.
*To move fields around you can drag them to a different spot in the preview.

Most of the form fields can be further customized by clicking on the Edit button seen in the corner of a field. From here you can hide individual input boxes and add a description, such as instructions to the users who will be filling out the form.

Many fields have an ''Add another'' button, allowing a user to add multiple values. This can be disabled for a particular field by clicking on its ''Edit'' link. The ''Add another'' buttons are not active on the form builder page.

Please note that form layout and the public profile page layout displayed on the site can be customized independently from each other. This means adding a field to the form won't automatically add it to the Profile view.

Need more fields? Additional custom fields can be created from the ''Profiles'' -> ''Settings'' page in the ''Fields'' Tab. When you create a field you can select an existing one for it to behave like, or you can use a generic text or textarea input.

=== Order Profiles ===
Currently the Profile plugin enables profiles to be order by any order that you wish.
Go to Profile -> Order Profiles.

Here you can drag and drop the profiles into a specific order. Or designate an order using the numbers to the left of each profile. You can also use the First Name and Last Name links at the top of the page, to quickly sort by first or last name.

This order will display by default on archives pages and search results, unless another ordering is specified.

=== Profile View and List View Builder ===

Two different profile layouts can be configured, the ''List View'' intended for displaying a list of people, probably with only basic information, and the ''Profile View'', intended for displaying more details on an individual person.

Editing these views is similar to using the form builder, you can drag and drop fields you want to display. Fields that are included in the form view will be highlighted blue in the left column to make it easier to identify the fields you are currently collecting and probably want to display.

If you hover over one of the fields in the preview area, there is again an edit button in the corner which you can use to customize how the fields will display. All fields contain a variety of CSS selectors too so you can fully customize how profiles look with some simple CSS.

=== Taxonomies ===

[[File:Profile-taxonomy.png|thumb|300px|Managing taxonomies]]

Taxonomies work like [[Documentation:UBC_Content_Management_System/Tags|tags]] and [[Documentation:UBC_Content_Management_System/Categories|categories]] in WordPress, you can use them to categorize and filter profiles.

To add taxonomies, ''Profiles'' -> ''Settings'' and select the ''Taxonomy'' tab.

Any taxonomies that are created need to be added to the form, just like any other field.

They will also show up on the List and Profile view builder screen as a field you can add, so you can make the profile display the categories the person is assigned.

Lastly, they will also show up in the admin sidebar menu under ''Profiles'' for administrators, here you can manage terms related to each taxonomy.

=== Settings ===

Miscellaneous settings for the plugin can be found at ''Profiles'' -> ''Settings'' in the ''Settings'' tab. Here you can change the profile picture size and permission settings, as well as profile ordering and customizing how users can filter profiles on a profile list page.

Note that profile pictures that have already been uploaded will not be adjusted automatically if you change the size settings, so it's best to decide on a size before profiles are added.

==== Permissions ====
[[File:Profile CCT Settings Permisions.png|thumb|650px|Default permissions]]

There are several different permissions that can be granted to users under the Settings tab. However, none of these permissions will allow access to the Profile -> Settings page. Only administrators may manage the plugin.
* '''Enable public profile''', allows the user to have, and edit a single profile.
* '''Create multiple profiles''', allows the user manage multiple profiles, as well as see the full list of profiles. They will only be able to modify profiles which they are the author of.
* '''Manage all profiles''', the user will be able to edit any profile, regardless of author. They will also be able to create new profiles and assign them to other authors.
* '''Publish profile''', users without this permission will have to have their profiles reviewed and published by users that do have this permission.
* '''Read private profile''', the user will be able to read private profiles.
* '''Delete own profile''', allows the user to delete any profile that he is the author of.
* '''Delete all profiles''', allows the user to delete any profile, regardless of author.

== Managing Profiles ==

=== Creating a Profile ===

[[File:Profile-public-profile.png|thumb|280px|Where your users can go to edit their profiles]]

You can create a new profile by going to ''Profiles'' -> ''Add New'' in the dashboard.

Here you will be presented with the form that was built in the settings page.

If you have your users fill in their own profiles, they will log in and click ''Edit Public Profile'' to enter their information. By default if a users role is ''Subscriber'' or ''Contributor'' they will be able to fill in their profile information and save it, ''but not publish it.'' This can be changed in the ''Settings'' tab in ''Profiles''->''Settings'' under ''Permissions''

=== Managing Profiles ===

Under ''Profiles'' -> ''Profiles'' a list of all profiles will be displayed, as well as links to edit, view or delete.

==Displaying profiles and people lists on your site==

The plugin will automatically generate pages for individual profiles as well as lists of people.

Typically a persons profile will be found at ''example.ubc.ca/person/firstname-lastname''

A list of all profiles can be found at ''example.ubc.ca/person/''

Lists of people tagged/categorized by a taxonomy can be found at ''example.ubc.ca/{taxonomy-name}/{taxonomy-value}'', for example, if you have a taxonomy called 'role' and terms like student, staff, faculty etc, a list of all students would be displayed on ''example.ubc.ca/role/student''
==Assigning profiles to a user account==
If you set the editor field of a profile to a user on the site, that user can edit their own profile.

#In the dashboard of your site, click the Profiles menu.
#Scroll or use the search feature to find the correct Profile.
#“Edit” the profile.
#On the right column, scroll down until you see the “Author” box.
#In the dropdown list, choose the matching account name.
#“Update” the profile.

You are done! Instruct the new user to log in with their CWL from cms.ubc.ca, then edit their profile.

===Displaying profiles with shortcodes===

If you want to integrate profile information into other pages and posts and display profile lists based on more elaborate criteria, the plugin offers 2 [[Documentation:UBC_Content_Management_System/Shortcodes|shortcodes]] to enable this functionality.

==== [profile] shortcode ====

The [profile] shortcode can be used to display a single profile.
usage: [profile person="''slug''"] where ''slug'' typically is of the format ''firstname-lastname''

By default, it will display the full profile view (as configured at Profiles -> Settings -> Profile View), but you can also pass in the parameter display="list" to show the list view instead.
example: [profile person="bob-smith" display="list"] will show Bob Smith's profile and display the list view only rather than the full view.

==== [profilelist] shortcode ====

The [profilelist] shortcode enables you to display lists of people anywhere on the site.

By default it will display ''all'' the profiles, and it will use the list view (as configured at Profiles -> Settings -> List View)

You can also filter by taxonomy, for example, if you have a taxonomy called 'role' you could use [profilelist role="student"] to display a list of profiles with the role 'student' assigned to them. You can filter on multiple taxonomies as well. Example: [profilelist role="student" school="UBC"] would return students from UBC.
By default if multiple criteria are specified then only profiles matching ''all'' of the criteria will be displayed. You can add query="or" to the shortcode to display profiles matching ''any'' one of the criteria instead.

You can also display an arbitrary list of people by using [profilelist include="12, 20, 23, 25"] where you pass in a list of numbers corresponding to profile IDs

The [profilelist] shortcode also can take display="full" to show full profiles instead of the list view, as well as display="name" to only show a list of names.

You can limit the number of profiles displayed by adding the "limit" parameter; [profilelist orderby="3"]

To display your list based on the order in the Order Profiles page, set the "orderby" parameter to "menu_order" as follows: [profilelist orderby="menu_order"]. You can also sort the profiles using any of the following orderby parameters instead,
* last_name, order by the profile's last name.
* date, arrange by the date the profile was created.
* random, arranges the posts into a random order. Use this in conjunction with the "limit" parameter to display a list of random profiles.

To display your list based on last name, set the "orderby" parameter to "last_name": [profilelist orderby="last_name"]

==== [profilefield] shortcode ====

This shortcode can only be used on a profile page. It pulls specific fields from the profile and render it at the shortcode. The display will mirror the settings that you configure in the Profile View Builder. These are the available parameters for the profilefield shortcode
* type, set the id of the field that you want to get. (eg. name, bio, email, clone_lab_phone, phone)
* show, determines which parts of a field are displayed. This corresponds to the "show / hide input area" checkboxes when you edit a field in the Profile View Builder. So for example, for the "name" field type, the valid options are "salutations", "middle", and "credentials". The show parameter should be set to a comma separated list of the sections that you want to display, and will override the settings that you configured on the Profile View Builder.
* html, if you set html="false" then all html tags will be stripped out of the field. Allowing you to just get the information.
* width, the width of this field. Valid options are "full", "one-third", "two-third", or "half". Note that if html=false then this option will do nothing.

eg. [profilefield type=name show="salutations, middle", html=false] will show the profile's salutations as well as first, last, and middle name. The text will not be wrapped in any html, and so will not have the usual header tags.

===Profile Navigation===
[[File:Profile CCT Settings Navigation.png|thumb|300px|The available options for profile navigation]]

A customizable widget is available to search and filter the profiles. Go to Appearance -> Widget and drag the Profile Navigation widget to one of the content areas on the right. This will display a widget with several filtering options that you can configure in the Profile CCT Plugin's settings tab.

==== [profilesearch] shortcode ====
Display a search box (with jquery-ui Autocomplete) to search for profiles by name.

==== [profilenavigation] shortcode ====
Displays profile navigation. If no parameters are supplied it'll rely on the options set in the settings page. If at least one parameter is supplied then the global settings will be ignored
* display_searchbox=true to show the search box
* display_alphabet=true to show the letter list
* display_orderby=true to show the orderby field
* display_tax="comma separated list of taxonomies" to show dropdowns to filter by those taxonomies.

eg. [profilenavigation display_searchbox="true" display_tax="location, position"] will show a searchbox as well as two dropdown menus to filter by the two specified taxonomies

== Bugs ==

The Profile plugin is still under development. If you encounter any unexpected behaviour please email cms.support@ubc.ca with as much detail as possible about what you were trying to do and what went wrong.

Documentation:UBC Content Management System/Managing People Profiles and Directories

2013-07-23T22:20:21Z

AdrianBartel:

{{Infobox CMS}}
Public profiles can be managed and displayed on a site through the use of the ''Profile Custom Content Type'' plugin.

Profiles can be centrally managed by the site administrator(s) as well as by users who have been given appropriate permissions.

== Setup ==

# From the Dashboard, select ''Tools'' -> ''Plugins'', then scroll down to ''Profile Custom Content Type'' and click the activate link on the right.
# A menu item called ''Profiles'' should appear in the left sidebar.

== Usage ==

Typically you will first decide what kind of information you want to display and how you want to organize profiles and set up a profile form and page layout following the instructions below.

After this your users can fill out or edit their profiles by logging in and going to ''Profiles''->''Public Profile''

== Configuration ==

[[File:Profile CCT Settings About.png|thumb|400px|The profile settings about page.]]

Customization and configuration settings can be found in ''Profiles'' -> ''Settings'' on the dashboard.

The settings section is separated into tabs, which are described in further detail in the following sections.

Initially the About tab will be displayed which contains an overview of how to set everything up.

=== Form Builder ===

[[File:Profile CCT Settings Form.png|thumb|400px|The Form Builder tab]]

To customize the form your users will fill in, go to ''Profiles'' -> ''Settings'' and select the ''Form'' tab.

On the left you will see a list of fields you can add to your form, and in the rest of the space a preview of the form layout is displayed. Adding, removing, and rearranging fields can all be done simply by dragging and dropping. There are 3 sections here where fields can be placed, the main area, the sidebar and a tabbed area beneath the main area. Any number of tabs can be added to hold fields.

*To add a field, simply drag it from the side column into the form preview where you want that field to go.
*To remove a field, drag it from the preview back to the side column.
*To move fields around you can drag them to a different spot in the preview.

Most of the form fields can be further customized by clicking on the Edit button seen in the corner of a field. From here you can hide individual input boxes and add a description, such as instructions to the users who will be filling out the form.

Many fields have an ''Add another'' button, allowing a user to add multiple values. This can be disabled for a particular field by clicking on its ''Edit'' link. The ''Add another'' buttons are not active on the form builder page.

Please note that form layout and the public profile page layout displayed on the site can be customized independently from each other. This means adding a field to the form won't automatically add it to the Profile view.

Need more fields? Additional custom fields can be created from the ''Profiles'' -> ''Settings'' page in the ''Fields'' Tab. When you create a field you can select an existing one for it to behave like, or you can use a generic text or textarea input.

=== Order Profiles ===
Currently the Profile plugin enables profiles to be order by any order that you wish.
Go to Profile -> Order Profiles.

Here you can drag and drop the profiles into a specific order. Or designate an order using the numbers to the left of each profile. You can also use the First Name and Last Name links at the top of the page, to quickly sort by first or last name.

This order will display by default on archives pages and search results, unless another ordering is specified.

=== Profile View and List View Builder ===

Two different profile layouts can be configured, the ''List View'' intended for displaying a list of people, probably with only basic information, and the ''Profile View'', intended for displaying more details on an individual person.

Editing these views is similar to using the form builder, you can drag and drop fields you want to display. Fields that are included in the form view will be highlighted blue in the left column to make it easier to identify the fields you are currently collecting and probably want to display.

If you hover over one of the fields in the preview area, there is again an edit button in the corner which you can use to customize how the fields will display. All fields contain a variety of CSS selectors too so you can fully customize how profiles look with some simple CSS.

=== Taxonomies ===

[[File:Profile-taxonomy.png|thumb|300px|Managing taxonomies]]

Taxonomies work like [[Documentation:UBC_Content_Management_System/Tags|tags]] and [[Documentation:UBC_Content_Management_System/Categories|categories]] in WordPress, you can use them to categorize and filter profiles.

To add taxonomies, ''Profiles'' -> ''Settings'' and select the ''Taxonomy'' tab.

Any taxonomies that are created need to be added to the form, just like any other field.

They will also show up on the List and Profile view builder screen as a field you can add, so you can make the profile display the categories the person is assigned.

Lastly, they will also show up in the admin sidebar menu under ''Profiles'' for administrators, here you can manage terms related to each taxonomy.

=== Settings ===

Miscellaneous settings for the plugin can be found at ''Profiles'' -> ''Settings'' in the ''Settings'' tab. Here you can change the profile picture size and permission settings, as well as profile ordering and customizing how users can filter profiles on a profile list page.

Note that profile pictures that have already been uploaded will not be adjusted automatically if you change the size settings, so it's best to decide on a size before profiles are added.

==== Permissions ====
[[File:Profile CCT Settings Permisions.png|thumb|650px|Default permissions]]

There are several different permissions that can be granted to users under the Settings tab. However, none of these permissions will allow access to the Profile -> Settings page. Only administrators may manage the plugin.
* '''Enable public profile''', allows the user to have, and edit a single profile.
* '''Create multiple profiles''', allows the user manage multiple profiles, as well as see the full list of profiles. They will only be able to modify profiles which they are the author of.
* '''Manage all profiles''', the user will be able to edit any profile, regardless of author. They will also be able to create new profiles and assign them to other authors.
* '''Publish profile''', users without this permission will have to have their profiles reviewed and published by users that do have this permission.
* '''Read private profile''', the user will be able to read private profiles.
* '''Delete own profile''', allows the user to delete any profile that he is the author of.
* '''Delete all profiles''', allows the user to delete any profile, regardless of author.

== Managing Profiles ==

=== Creating a Profile ===

[[File:Profile-public-profile.png|thumb|280px|Where your users can go to edit their profiles]]

You can create a new profile by going to ''Profiles'' -> ''Add New'' in the dashboard.

Here you will be presented with the form that was built in the settings page.

If you have your users fill in their own profiles, they will log in and click ''Edit Public Profile'' to enter their information. By default if a users role is ''Subscriber'' or ''Contributor'' they will be able to fill in their profile information and save it, ''but not publish it.'' This can be changed in the ''Settings'' tab in ''Profiles''->''Settings'' under ''Permissions''

=== Managing Profiles ===

Under ''Profiles'' -> ''Profiles'' a list of all profiles will be displayed, as well as links to edit, view or delete.

==Displaying profiles and people lists on your site==

The plugin will automatically generate pages for individual profiles as well as lists of people.

Typically a persons profile will be found at ''example.ubc.ca/person/firstname-lastname''

A list of all profiles can be found at ''example.ubc.ca/person/''

Lists of people tagged/categorized by a taxonomy can be found at ''example.ubc.ca/{taxonomy-name}/{taxonomy-value}'', for example, if you have a taxonomy called 'role' and terms like student, staff, faculty etc, a list of all students would be displayed on ''example.ubc.ca/role/student''
===Assigning profiles to a user account===
If you set the editor field of a profile to a user on the site, that user can edit their own profile.

#In the dashboard of your site, click the Profiles menu.
#Scroll or use the search feature to find the correct Profile.
#“Edit” the profile.
#On the right column, scroll down until you see the “Author” box.
#In the dropdown list, choose the matching account name.
#“Update” the profile.

You are done! Instruct the new user to log in with their CWL from cms.ubc.ca, then edit their profile.

===Displaying profiles with shortcodes===

If you want to integrate profile information into other pages and posts and display profile lists based on more elaborate criteria, the plugin offers 2 [[Documentation:UBC_Content_Management_System/Shortcodes|shortcodes]] to enable this functionality.

==== [profile] shortcode ====

The [profile] shortcode can be used to display a single profile.
usage: [profile person="''slug''"] where ''slug'' typically is of the format ''firstname-lastname''

By default, it will display the full profile view (as configured at Profiles -> Settings -> Profile View), but you can also pass in the parameter display="list" to show the list view instead.
example: [profile person="bob-smith" display="list"] will show Bob Smith's profile and display the list view only rather than the full view.

==== [profilelist] shortcode ====

The [profilelist] shortcode enables you to display lists of people anywhere on the site.

By default it will display ''all'' the profiles, and it will use the list view (as configured at Profiles -> Settings -> List View)

You can also filter by taxonomy, for example, if you have a taxonomy called 'role' you could use [profilelist role="student"] to display a list of profiles with the role 'student' assigned to them. You can filter on multiple taxonomies as well. Example: [profilelist role="student" school="UBC"] would return students from UBC.
By default if multiple criteria are specified then only profiles matching ''all'' of the criteria will be displayed. You can add query="or" to the shortcode to display profiles matching ''any'' one of the criteria instead.

You can also display an arbitrary list of people by using [profilelist include="12, 20, 23, 25"] where you pass in a list of numbers corresponding to profile IDs

The [profilelist] shortcode also can take display="full" to show full profiles instead of the list view, as well as display="name" to only show a list of names.

You can limit the number of profiles displayed by adding the "limit" parameter; [profilelist orderby="3"]

To display your list based on the order in the Order Profiles page, set the "orderby" parameter to "menu_order" as follows: [profilelist orderby="menu_order"]. You can also sort the profiles using any of the following orderby parameters instead,
* last_name, order by the profile's last name.
* date, arrange by the date the profile was created.
* random, arranges the posts into a random order. Use this in conjunction with the "limit" parameter to display a list of random profiles.

To display your list based on last name, set the "orderby" parameter to "last_name": [profilelist orderby="last_name"]

==== [profilefield] shortcode ====

This shortcode can only be used on a profile page. It pulls specific fields from the profile and render it at the shortcode. The display will mirror the settings that you configure in the Profile View Builder. These are the available parameters for the profilefield shortcode
* type, set the id of the field that you want to get. (eg. name, bio, email, clone_lab_phone, phone)
* show, determines which parts of a field are displayed. This corresponds to the "show / hide input area" checkboxes when you edit a field in the Profile View Builder. So for example, for the "name" field type, the valid options are "salutations", "middle", and "credentials". The show parameter should be set to a comma separated list of the sections that you want to display, and will override the settings that you configured on the Profile View Builder.
* html, if you set html="false" then all html tags will be stripped out of the field. Allowing you to just get the information.
* width, the width of this field. Valid options are "full", "one-third", "two-third", or "half". Note that if html=false then this option will do nothing.

eg. [profilefield type=name show="salutations, middle", html=false] will show the profile's salutations as well as first, last, and middle name. The text will not be wrapped in any html, and so will not have the usual header tags.

===Profile Navigation===
[[File:Profile CCT Settings Navigation.png|thumb|300px|The available options for profile navigation]]

A customizable widget is available to search and filter the profiles. Go to Appearance -> Widget and drag the Profile Navigation widget to one of the content areas on the right. This will display a widget with several filtering options that you can configure in the Profile CCT Plugin's settings tab.

==== [profilesearch] shortcode ====
Display a search box (with jquery-ui Autocomplete) to search for profiles by name.

==== [profilenavigation] shortcode ====
Displays profile navigation. If no parameters are supplied it'll rely on the options set in the settings page. If at least one parameter is supplied then the global settings will be ignored
* display_searchbox=true to show the search box
* display_alphabet=true to show the letter list
* display_orderby=true to show the orderby field
* display_tax="comma separated list of taxonomies" to show dropdowns to filter by those taxonomies.

eg. [profilenavigation display_searchbox="true" display_tax="location, position"] will show a searchbox as well as two dropdown menus to filter by the two specified taxonomies

== Bugs ==

The Profile plugin is still under development. If you encounter any unexpected behaviour please email cms.support@ubc.ca with as much detail as possible about what you were trying to do and what went wrong.

Documentation:WordPress/Plugins/Gravity Forms

2013-04-23T18:55:18Z

AdrianBartel: /* Embed the form onto a page */

''Gravity Forms'' can be used to create online forms that site visitors can fill out and an email notification will be sent to the author each time a form is submitted. An example of such a form could ask users to fill out information for an upcoming event.

==Form Setup==
Log in to your site, if you haven't already done so.

===Activate Gravity Forms===
# Select ''Dashboard -> Tools -> Plugins'' and scroll down to [http://www.gravityforms.com/ Gravity Forms]. On the right, there should be a link to activate the plugin for your site ([[Documentation:WordPress/Plugins/Enabling Plugins|Enabling Plugins]]).
# A new menu item should appear in the menu bar found on the left side called Forms.

===Add a New Form===
# Go to ''Dashboard -> Forms -> New Form''.
# Create your form. Check out this video: [http://vimeo.com/13584326 Using Gravity Forms] (video duration 4:23 min).
# Save the form.

===''Optional:'' Confirmation Notice===
# Go to Dashboard -> Forms -> Edit Forms and select the form you wish to change
# Click on the "Form Settings" selection in the gray header menu
# Select the "Confirmation" tab and edit the confirmation text field
#* If you also wish to add any of the information submitted through the form (ex: name):
#*# Select the "Text" radio button on the "Confirmation" tab
#*# Enter the text that you'd like to precede the form item (name example: "Thank you, ")
#*# Select the form item you'd like to have appear in the confirmation message from the "Insert from field" dropdown
#*#* Your message in the text field should look similar to this: "Thank you, {Name (First):3.3}"
# Alternately, you can also link to an '''internal or external page''' upon confirmation by selecting the "Page" or "Redirect" radio button respectively

===Embed the form onto a page===
# Either create a new Page or edit an existing Page: ''Dashboard -> Pages -> New Page'' or ''Dashboard -> Pages -> Pages''.
# Add the form to the page. Use the gray button between the page title and page body. Note: This is shown in the video above.
# Save the Page.

===Receive emails from the form===
# Go to ''Dashboard -> Forms -> Edit Forms''.
# Mouse over the name of the form you just created. You should be able to see a "Notifications" link appear below your form's name. Click it.
# Under the "Notification to Administrator" heading select the "Enable email notification to administrators" checkbox and fill out the form.
# Scroll down and save the form.

===Test the form===
# Go to the page that you just created and fill out your form. Check that you received an email with the information you entered.
# Check if the form has a new entry. Go to ''Dashboard -> Forms -> Edit Forms'' and check the Entries column, or go to ''Dashboard -> Forms -> Entries'' and select the form you just created.

==Troubleshooting==
Solutions to common Gravity Forms problems:
===If you didn't get the entry email'''===
Wait a bit, it might take up to half an hour to get the email. Check your spam to make sure it didn't go in there.

===Do Gravity Forms support submission preview?===
Gravity Forms do not support submission preview. According to this [http://www.gravityhelp.com/forums/topic/post-preview post], the submission preview feature was supposed to be part of the 1.3 release.

==Important Notice==
When using Gravity Forms, try not to store/collect any sensitive information. Sensitive information includes student numbers, CWL information, and private personal information. Furthermore, please don't use Gravity Forms for mission-critical information; even though we keep database backups, data loss still might occur.

[[Category:WordPress]]

Documentation:WordPress/Plugins/Gravity Forms

2013-04-23T18:53:39Z

AdrianBartel: /* Form Setup */

''Gravity Forms'' can be used to create online forms that site visitors can fill out and an email notification will be sent to the author each time a form is submitted. An example of such a form could ask users to fill out information for an upcoming event.

==Form Setup==
Log in to your site, if you haven't already done so.

===Activate Gravity Forms===
# Select ''Dashboard -> Tools -> Plugins'' and scroll down to [http://www.gravityforms.com/ Gravity Forms]. On the right, there should be a link to activate the plugin for your site ([[Documentation:WordPress/Plugins/Enabling Plugins|Enabling Plugins]]).
# A new menu item should appear in the menu bar found on the left side called Forms.

===Add a New Form===
# Go to ''Dashboard -> Forms -> New Form''.
# Create your form. Check out this video: [http://vimeo.com/13584326 Using Gravity Forms] (video duration 4:23 min).
# Save the form.

===''Optional:'' Confirmation Notice===
# Go to Dashboard -> Forms -> Edit Forms and select the form you wish to change
# Click on the "Form Settings" selection in the gray header menu
# Select the "Confirmation" tab and edit the confirmation text field
#* If you also wish to add any of the information submitted through the form (ex: name):
#*# Select the "Text" radio button on the "Confirmation" tab
#*# Enter the text that you'd like to precede the form item (name example: "Thank you, ")
#*# Select the form item you'd like to have appear in the confirmation message from the "Insert from field" dropdown
#*#* Your message in the text field should look similar to this: "Thank you, {Name (First):3.3}"
# Alternately, you can also link to an '''internal or external page''' upon confirmation by selecting the "Page" or "Redirect" radio button respectively

===Embed the form onto a page===
# Either create a new Page or Open up an existing Page. ''Dashboard -> Pages -> New Page'' or ''Dashboard -> Pages -> Pages''.
# Add the form to the page. Use the gray button in between the page title and page body. Note: This is shown in the video above.
# Save the Page.

===Receive emails from the form===
# Go to ''Dashboard -> Forms -> Edit Forms''.
# Mouse over the name of the form you just created. You should be able to see a "Notifications" link appear below your form's name. Click it.
# Under the "Notification to Administrator" heading select the "Enable email notification to administrators" checkbox and fill out the form.
# Scroll down and save the form.

===Test the form===
# Go to the page that you just created and fill out your form. Check that you received an email with the information you entered.
# Check if the form has a new entry. Go to ''Dashboard -> Forms -> Edit Forms'' and check the Entries column, or go to ''Dashboard -> Forms -> Entries'' and select the form you just created.

==Troubleshooting==
Solutions to common Gravity Forms problems:
===If you didn't get the entry email'''===
Wait a bit, it might take up to half an hour to get the email. Check your spam to make sure it didn't go in there.

===Do Gravity Forms support submission preview?===
Gravity Forms do not support submission preview. According to this [http://www.gravityhelp.com/forums/topic/post-preview post], the submission preview feature was supposed to be part of the 1.3 release.

==Important Notice==
When using Gravity Forms, try not to store/collect any sensitive information. Sensitive information includes student numbers, CWL information, and private personal information. Furthermore, please don't use Gravity Forms for mission-critical information; even though we keep database backups, data loss still might occur.

[[Category:WordPress]]

Documentation:WordPress/Plugins/Gravity Forms

2013-04-23T18:52:58Z

AdrianBartel: /* Important Notice */

''Gravity Forms'' can be used to create online forms that site visitors can fill out and an email notification will be sent to the author each time a form is submitted. An example of such a form could ask users to fill out information for an upcoming event.

==Form Setup==
Login to your site, if you haven't already done so.

===Activate Gravity Forms===
# Select ''Dashboard -> Tools -> Plugins'' and scroll down to [http://www.gravityforms.com/ Gravity Forms]. On the right, there should be a link to activate the plugin for your site ([[Documentation:WordPress/Plugins/Enabling Plugins|Enabling Plugins]]).
# A new menu item should appear in the menu bar found on the left side called Forms.

===Add a New Form===
# Go to ''Dashboard -> Forms -> New Form''.
# Create your form. Check out this video: [http://vimeo.com/13584326 Using Gravity Forms] (video duration 4:23 min).
# Save the form.

===''Optional:'' Confirmation Notice===
# Go to Dashboard -> Forms -> Edit Forms and select the form you wish to change
# Click on the "Form Settings" selection in the gray header menu
# Select the "Confirmation" tab and edit the confirmation text field
#* If you also wish to add any of the information submitted through the form (ex: name):
#*# Select the "Text" radio button on the "Confirmation" tab
#*# Enter the text that you'd like to precede the form item (name example: "Thank you, ")
#*# Select the form item you'd like to have appear in the confirmation message from the "Insert from field" dropdown
#*#* Your message in the text field should look similar to this: "Thank you, {Name (First):3.3}"
# Alternately, you can also link to an '''internal or external page''' upon confirmation by selecting the "Page" or "Redirect" radio button respectively

===Embed the form onto a page===
# Either create a new Page or Open up an existing Page. ''Dashboard -> Pages -> New Page'' or ''Dashboard -> Pages -> Pages''.
# Add the form to the page. Use the gray button in between the page title and page body. Note: This is shown in the video above.
# Save the Page.

===Receive emails from the form===
# Go to ''Dashboard -> Forms -> Edit Forms''.
# Mouse over the name of the form you just created. You should be able to see a "Notifications" link appear below your form's name. Click it.
# Under the "Notification to Administrator" heading select the "Enable email notification to administrators" checkbox and fill out the form.
# Scroll down and save the form.

===Test the form===
# Go to the page that you just created and fill out your form. Check that you received an email with the information you entered.
# Check if the form has a new entry. Go to ''Dashboard -> Forms -> Edit Forms'' and check the Entries column, or go to ''Dashboard -> Forms -> Entries'' and select the form you just created.

==Troubleshooting==
Solutions to common Gravity Forms problems:
===If you didn't get the entry email'''===
Wait a bit, it might take up to half an hour to get the email. Check your spam to make sure it didn't go in there.

===Do Gravity Forms support submission preview?===
Gravity Forms do not support submission preview. According to this [http://www.gravityhelp.com/forums/topic/post-preview post], the submission preview feature was supposed to be part of the 1.3 release.

==Important Notice==
When using Gravity Forms, try not to store/collect any sensitive information. Sensitive information includes student numbers, CWL information, and private personal information. Furthermore, please don't use Gravity Forms for mission-critical information; even though we keep database backups, data loss still might occur.

[[Category:WordPress]]

Documentation:WordPress/Plugins/Gravity Forms

2013-04-23T18:46:25Z

AdrianBartel: /* Receive emails from the form */

''Gravity Forms'' can be used to create online forms that site visitors can fill out and an email notification will be sent to the author each time a form is submitted. An example of such a form could ask users to fill out information for an upcoming event.

==Form Setup==
Login to your site, if you haven't already done so.

===Activate Gravity Forms===
# Select ''Dashboard -> Tools -> Plugins'' and scroll down to [http://www.gravityforms.com/ Gravity Forms]. On the right, there should be a link to activate the plugin for your site ([[Documentation:WordPress/Plugins/Enabling Plugins|Enabling Plugins]]).
# A new menu item should appear in the menu bar found on the left side called Forms.

===Add a New Form===
# Go to ''Dashboard -> Forms -> New Form''.
# Create your form. Check out this video: [http://vimeo.com/13584326 Using Gravity Forms] (video duration 4:23 min).
# Save the form.

===''Optional:'' Confirmation Notice===
# Go to Dashboard -> Forms -> Edit Forms and select the form you wish to change
# Click on the "Form Settings" selection in the gray header menu
# Select the "Confirmation" tab and edit the confirmation text field
#* If you also wish to add any of the information submitted through the form (ex: name):
#*# Select the "Text" radio button on the "Confirmation" tab
#*# Enter the text that you'd like to precede the form item (name example: "Thank you, ")
#*# Select the form item you'd like to have appear in the confirmation message from the "Insert from field" dropdown
#*#* Your message in the text field should look similar to this: "Thank you, {Name (First):3.3}"
# Alternately, you can also link to an '''internal or external page''' upon confirmation by selecting the "Page" or "Redirect" radio button respectively

===Embed the form onto a page===
# Either create a new Page or Open up an existing Page. ''Dashboard -> Pages -> New Page'' or ''Dashboard -> Pages -> Pages''.
# Add the form to the page. Use the gray button in between the page title and page body. Note: This is shown in the video above.
# Save the Page.

===Receive emails from the form===
# Go to ''Dashboard -> Forms -> Edit Forms''.
# Mouse over the name of the form you just created. You should be able to see a "Notifications" link appear below your form's name. Click it.
# Under the "Notification to Administrator" heading select the "Enable email notification to administrators" checkbox and fill out the form.
# Scroll down and save the form.

===Test the form===
# Go to the page that you just created and fill out your form. Check that you received an email with the information you entered.
# Check if the form has a new entry. Go to ''Dashboard -> Forms -> Edit Forms'' and check the Entries column, or go to ''Dashboard -> Forms -> Entries'' and select the form you just created.

==Troubleshooting==
Solutions to common Gravity Forms problems:
===If you didn't get the entry email'''===
Wait a bit, it might take up to half an hour to get the email. Check your spam to make sure it didn't go in there.

===Do Gravity Forms support submission preview?===
Gravity Forms do not support submission preview. According to this [http://www.gravityhelp.com/forums/topic/post-preview post], the submission preview feature was supposed to be part of the 1.3 release.

==Important Notice==
When using gravity forms, try not to store/collect any sensitive information. Sensitive information includes Student Numbers, CWL information, and private personal information. Furthermore, please don't use gravity forms for mission critical information; even though we keep database backups, data loss still might occur.

[[Category:WordPress]]

Documentation:EducationCommunications

2013-04-23T17:54:36Z

AdrianBartel: /* FoE social media streams */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || TBD
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || ||
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/ PR on the Twitter-Sphere]
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://www.chicagomanualofstyle.org Chicago Manual of Style]
* [http://brand.ubc.ca UBC Brand Site]
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

[[Category: Social Media]]

Documentation:EducationCommunications

2013-04-23T17:50:44Z

AdrianBartel: /* Practical Tips for Specific Social Media Services */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/ PR on the Twitter-Sphere]
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://www.chicagomanualofstyle.org Chicago Manual of Style]
* [http://brand.ubc.ca UBC Brand Site]
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

[[Category: Social Media]]

Documentation:UBC Social Media Handbook/Social Media Brief

2013-04-23T17:48:04Z

AdrianBartel: /* Social Media Brief */

==Social Media Brief==
Before embarking on a social media initiative, it's important to consider how your efforts in social media fit into broader strategies and goals of your unit and the university. Many of the tools used in social media may be free, but free to use does not equal no cost to implement and support.

====Purpose====
* Why are you setting up a social media presence?

====Goals & Objectives====
* What do you hope to achieve with this social media presence?
* How will you measure performance, progress, and success?
* How will you know when you've achieved your goals?

====Audience====

* Who do you want to reach out to?
* Who is your audience and how do you want to connect with them?

====Resources & Approval====
* Who needs to give their "ok" to launch this initiative? Who is the business owner?
* What kind of resources will be required to maintain this initiative?
* Does your unit have the required skills and knowledge?
* How will you staff this initiative? How long will you be able to provide this level of support?

====Collaboration====
* Who else will be impacted by your initiative?
* Are there any other units already embarking on a similar project?
* Are there other units that you can collaborate with?

You may not have all the answers, or in some cases the answer may be "we don't know", but at least taking the time to ask and answer these questions will help you plan an initial strategy.

Documentation:EducationCommunications

2013-04-23T17:45:51Z

AdrianBartel:

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/ PR on the Twitter-Sphere]
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://www.chicagomanualofstyle.org Chicago Manual of Style]
* [http://brand.ubc.ca UBC Brand Site]
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

[[Category: Social Media]]

Documentation:WordPress/Plugins/Enabling Plugins

2013-04-22T19:18:55Z

AdrianBartel:

If you wish to '''Enable''' a [[Documentation:WordPress/Plugins|plugin]], simply:

# Log in to you site
# Go to [[Documentation:WordPress/Dashboard|Dashboard]] -> Plugins -> Plugins
# Click on the Activate link found under the desired plugin's Action column. (NOTE: A Deactivate link will be present if the plugin is already activated)
# Click on Dashboard. Your plugin should be installed now!

To '''Deactivate''' a plugin, go to the same page where you activated the plugin and click on the Deactivate link that has now replaced the Activate link.

'''Pro tip''': Only activate plugins you are using; fewer active plugins generally means a faster site.

[[File:Manage plugins.png|thumb|none|500px|The Plugins section of the Dashboard (click to enlarge)]]

[[Category:WordPress]]

Documentation:WordPress/Plugins/Enabling Plugins

2013-04-22T19:16:12Z

AdrianBartel:

If you wish to '''Enable''' a [[Documentation:WordPress/Plugins|plugin]], simply:

# Login to you site
# Go to [[Documentation:WordPress/Dashboard|Dashboard]] -> Plugins -> Plugins
# Click on the Activate link found under the desired plugin's Action column. (NOTE: A Deactivate link will be present if the plugin is already activated)
# Click on Dashboard. Your plugin should be installed now!

To '''Deactivate''' a plugin, go to the same page where you activated the plugin and click on the Deactivate link that has now replaced the Activate link.

'''Pro tip''': Only activate plugins you are using; fewer active plugins generally means a faster site.

[[File:Manage plugins.png|thumb|none|500px|The Plugins section of the Dashboard (click to enlarge)]]

[[Category:WordPress]]

Documentation:UBC Content Management System/Adding Images and Media

2013-04-22T19:14:07Z

AdrianBartel: /* How to replace a file without losing the url structure? */

Here are the steps to adding images and media to your WordPress website:
# From the '''Dashboard''', click '''Pages''' on the left-hand menu bar.
# Select one of the pages to edit. (Or, view any page/post and click Edit in the admin menu bar.)
# Below the page/post title, click on the '''Add Media''' button. (see image at below)
#* '''Insert Media''' window appears.
# Choose ''Upload Files''
# Click the '''Select Files''' button. From your computer, select an image and click Select ('''OK''' on a PC). Or, you can drag and drop files into the upload area.
# Enter a caption, a description of the image, and select an image size to be displayed on your page. (Note: the default is Full Size). Click '''Insert into Page'''.
# When you have finished formatting your page or post, click '''Update''' on the far right-hand side and visit your site.

[[Image:Addmedia.png|1000px| frame|center|Adding Images & Media]]

== How to replace a file without losing the url structure?==

# Activate the "Enable Media Replace" Plugin (Help: [[Documentation:UBC_Content_Management_System/Plugins/Enabling_Plugins|How to enable a plugin]])
# Navigate to the file that you want to replace.
#:By going into Media > Clicking on Edit link of the file that you want replace. Hint: use the search function if you have many files.
# Then 'Upload a new file' and you are done.

==See Also==
* [[Documentation:UBC_Content_Management_System/How_to/How_do_I_create_a_link_using_an_image%3F|Hyperlinking images to other pages/websites]]

[[Category: WordPress]]
[[Category: UBC CMS]]

Documentation:UBC Content Management System/Adding Images and Media

2013-04-16T18:51:32Z

AdrianBartel:

Here are the steps to adding images and media to your WordPress website:
# From the '''Dashboard''', click '''Pages''' on the left-hand menu bar.
# Select one of the pages to edit. (Or, view any page/post and click Edit in the admin menu bar.)
# Below the page/post title, click on the '''Add Media''' button. (see image at below)
#* '''Insert Media''' window appears.
# Choose ''Upload Files''
# Click the '''Select Files''' button. From your computer, select an image and click Select ('''OK''' on a PC). Or, you can drag and drop files into the upload area.
# Enter a caption, a description of the image, and select an image size to be displayed on your page. (Note: the default is Full Size). Click '''Insert into Page'''.
# When you have finished formatting your page or post, click '''Update''' on the far right-hand side and visit your site.

[[Image:Addmedia.png|1000px| frame|center|Adding Images & Media]]

== How to replace a file without losing the url structure?==

# Enable the "Enable Media Replace" Plugin, [[Documentation:UBC_Content_Management_System/Plugins/Enabling_Plugins|How to enable a plugin]]
# Navigate to the file that you want to replace.
#:By going into Media > Clicking on Edit link of the file that you want replace. Hint: use the search function if you have many files.
# Then 'Upload a new file' and you are done.

==See Also==
* [[Documentation:UBC_Content_Management_System/How_to/How_do_I_create_a_link_using_an_image%3F|Hyperlinking images to other pages/websites]]

[[Category: WordPress]]
[[Category: UBC CMS]]

Documentation:UBC Content Management System/Adding Images and Media

2013-04-16T18:49:53Z

AdrianBartel:

Here are the steps to adding images and media to your WordPress website:
# From the '''Dashboard''', click '''Pages''' on the left-hand menu bar.
# Select one of the pages to edit. (Or, view any page/post and click Edit in the admin menu bar.)
# Below the page/post title, click on the '''Add Media''' button. (see image at below)
#* '''Insert Media''' window appears.
# Choose ''Upload Files''
# In the '''Choose files to upload''' box, click '''Select Files'''. From your computer, select an image and click Select ('''OK''' on a PC). You can also drag and drop files into the upload area.
# Enter a caption, a description of the image, and select an image size to be displayed on your page. (Note: the default is Full Size). Click '''Insert into Page'''.
# When you have finished formatting your page or post, click '''Update''' on the far right-hand side and visit your site.

[[Image:Addmedia.png|1000px| frame|center|Adding Images & Media]]

== How to replace a file without losing the url structure?==

# Enable the "Enable Media Replace" Plugin, [[Documentation:UBC_Content_Management_System/Plugins/Enabling_Plugins|How to enable a plugin]]
# Navigate to the file that you want to replace.
#:By going into Media > Clicking on Edit link of the file that you want replace. Hint: use the search function if you have many files.
# Then 'Upload a new file' and you are done.

==See Also==
* [[Documentation:UBC_Content_Management_System/How_to/How_do_I_create_a_link_using_an_image%3F|Hyperlinking images to other pages/websites]]

[[Category: WordPress]]
[[Category: UBC CMS]]

Documentation:UBC Content Management System/Adding Images and Media

2013-04-16T18:48:03Z

AdrianBartel:

Here are the steps to adding images and media to your WordPress website:
# From the '''Dashboard''', click '''Pages''' on the left-hand menu bar.
# Select one of the pages to edit. (Or, view any page/post and click Edit in the admin menu bar.)
# Below the page/post title, click on the '''Add Media''' button. (see image at below)
#* '''Insert Media''' window appears.
# In the '''Choose files to upload''' box, click '''Select Files'''. From your computer, select an image and click Select ('''OK''' on a PC).
# Enter a caption, a description of the image, and select an image size to be displayed on your page. (Note: the default in Full Size). Click '''Insert into Page'''.
# When you have finished formating your page, click '''Update''' on the far right-hand side and visit your site.

[[Image:Addmedia.png|1000px| frame|center|Adding Images & Media]]

== How to replace a file without losing the url structure?==

# Enable the "Enable Media Replace" Plugin, [[Documentation:UBC_Content_Management_System/Plugins/Enabling_Plugins|How to enable a plugin]]
# Navigate to the file that you want to replace.
#:By going into Media > Clicking on Edit link of the file that you want replace. Hint: use the search function if you have many files.
# Then 'Upload a new file' and you are done.

==See Also==
* [[Documentation:UBC_Content_Management_System/How_to/How_do_I_create_a_link_using_an_image%3F|Hyperlinking images to other pages/websites]]

[[Category: WordPress]]
[[Category: UBC CMS]]

Documentation:UBC Content Management System/Adding Images and Media

2013-04-16T18:47:19Z

AdrianBartel:

Here are the steps to adding images and media to your WordPress website:
# From the '''Dashboard''', click '''Pages''' on the left-hand menu bar.
# Select one of the pages to edit. (Or, view any page/post and click Edit in the admin menu bar.)
# Below the page/post title, click on the '''Add Media''' button. (see image at below)
# '''Add media files from your computer''' window appears.
# In the '''Choose files to upload''' box, click '''Select Files'''. From your computer, select an image and click Select ('''OK''' on a PC).
# Enter a caption, a description of the image, and select an image size to be displayed on your page. (Note: the default in Full Size). Click '''Insert into Page'''.
# When you have finished formating your page, click '''Update''' on the far right-hand side and visit your site.

[[Image:Addmedia.png|1000px| frame|center|Adding Images & Media]]

== How to replace a file without losing the url structure?==

# Enable the "Enable Media Replace" Plugin, [[Documentation:UBC_Content_Management_System/Plugins/Enabling_Plugins|How to enable a plugin]]
# Navigate to the file that you want to replace.
#:By going into Media > Clicking on Edit link of the file that you want replace. Hint: use the search function if you have many files.
# Then 'Upload a new file' and you are done.

==See Also==
* [[Documentation:UBC_Content_Management_System/How_to/How_do_I_create_a_link_using_an_image%3F|Hyperlinking images to other pages/websites]]

[[Category: WordPress]]
[[Category: UBC CMS]]

Documentation:UBC Content Management System/Adding Images and Media

2013-04-16T18:46:07Z

AdrianBartel:

Here are the steps to adding images and media to your WordPress website:
# From the '''Dashboard''', click '''Pages''' on the left-hand menu bar.
# Select one of the pages to edit. (Or, view any page/post and click Edit in the admin menu bar.)
# On the '''Add Media''' toolbar click the first icon in the row. (see Figure 5 image at '''right''')
# '''Add media files from your computer''' window appears.
# In the '''Choose files to upload''' box, click '''Select Files'''. From your computer, select an image and click Select ('''OK''' on a PC).
# Enter a caption, a description of the image, and select an image size to be displayed on your page. (Note: the default in Full Size). Click '''Insert into Page'''.
# When you have finished formating your page, click '''Update''' on the far right-hand side and visit your site.

[[Image:Addmedia.png|1000px| frame|center|Adding Images & Media]]

== How to replace a file without losing the url structure?==

# Enable the "Enable Media Replace" Plugin, [[Documentation:UBC_Content_Management_System/Plugins/Enabling_Plugins|How to enable a plugin]]
# Navigate to the file that you want to replace.
#:By going into Media > Clicking on Edit link of the file that you want replace. Hint: use the search function if you have many files.
# Then 'Upload a new file' and you are done.

==See Also==
* [[Documentation:UBC_Content_Management_System/How_to/How_do_I_create_a_link_using_an_image%3F|Hyperlinking images to other pages/websites]]

[[Category: WordPress]]
[[Category: UBC CMS]]

Documentation:UBC Content Management System/What is a shortcode

2013-04-16T17:23:27Z

AdrianBartel: /* Shortcodes */

==Shortcodes==
{{Infobox CMS}}A Shortcode is a WordPress-specific code that is used in post/page content or the section widget to execute a piece of dynamic code.

For example, assume the shortcode ''[year]'' will display the current year. How can this be useful? Well, if you ever write, "In 2010 things will be different" and want 2010 to automatically correspond to the current year, you can just write "In [year] things will be differrent" and the year will automatically correspond to the current year.

In other words, a shortcode is a WordPress-specific code that lets you do nifty things with very little effort.

==Popular Shortcodes==
*[[Documentation:CLF_Advanced_WordPress_Theme/accordions|[accordions]]]
*[[Documentation:UBC Content Management System/Shortcodes/Column|[column]]]
*[[Documentation:UBC Content Management System/CLF Theme/RSS feed|[feed]]]
*[[Documentation:UBC Content Management System/CLF Theme/Loop|[loop]]]
*[[Documentation:CLF Advanced WordPress Theme/qmts|[qmts]]]
*[[Documentation:UBC Content Management System/CLF Theme/Menu|[menu]]]
*[[Documentation:UBC Content Management System/CLF Theme/Slideshow|[slideshow]]]
*[[Documentation:CLF Advanced WordPress Theme/tabs|[tabs]]]
*[[Documentation:UBC_Content_Management_System/CLF_Theme/List_of_currently_available_shortcodes/the_post_thumbnail_src|[the_post_thumbnail_src]]]

==See Also==
*[[Documentation:UBC Content Management System/CLF Theme/List of currently available shortcodes|Complete list of shortcodes that can be used with the UBC CMS service]]

*[[Documentation:CLF Advanced WordPress Theme/wp_tag_cloud|[wp_tag_cloud]]]
[[Category:UBC CMS]]

Documentation:CLF Advanced WordPress Theme/accordions

2013-04-16T16:32:10Z

AdrianBartel: /* Auto Collapse */

The [accordions] shortcode can be used to split content into a collapsible accordion.

=== '''Auto Height''' ===
For auto height on accordion content, add parameter '''heightStyle=content'''
i.e. [accordions heightStyle=content]

=== '''Auto Collapse''' ===
For accordions to stay collapsed when the page loads (i.e. the first accordion does not open automatically), add the parameters '''collapsible=true''' and '''active="false"''',
i.e., [accordions collapsible=true active="false"].

See below, for example:

'''
[accordions collapsible=true active="false"]
[accordion title="section 1"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

The below code will display the first accordion as 'open' as this is the default behavior of accordions

Usage:
'''
[accordions]
[accordion title="section 1"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

Built on top of jQueryUI Accordion: http://jqueryui.com/accordion/

Documentation:CLF Advanced WordPress Theme/accordions

2013-04-16T16:25:50Z

AdrianBartel: /* Auto Collapse */

The [accordions] shortcode can be used to split content into a collapsible accordion.

=== '''Auto Height''' ===
For auto height on accordion content, add parameter '''heightStyle=content'''
i.e. [accordions heightStyle=content]

=== '''Auto Collapse''' ===
For accordions to stay collapsed when the page loads (i.e. the first accordion does not open automatically), add parameter '''collapsible=true''' and '''active="false"''',
i.e., [accordions collapsible=true active="false"].

See below, for example:

'''
[accordions collapsible=true active="false"]
[accordion title="section 1"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

The below code will display the first accordion as 'open' as this is the default behavior of accordions

Usage:
'''
[accordions]
[accordion title="section 1"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

Built on top of jQueryUI Accordion: http://jqueryui.com/accordion/

Documentation:CLF Advanced WordPress Theme/accordions

2013-04-16T16:25:16Z

AdrianBartel:

The [accordions] shortcode can be used to split content into a collapsible accordion.

=== '''Auto Height''' ===
For auto height on accordion content, add parameter '''heightStyle=content'''
i.e. [accordions heightStyle=content]

=== '''Auto Collapse''' ===
For accordions to stay collapsed when the page loads (i.e. the first accordion does not open automatically), add parameter '''collapsible=true''',
i.e., [accordions collapsible=true] and '''active="false"'''.

See below, for example:

'''
[accordions collapsible=true active="false"]
[accordion title="section 1"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

The below code will display the first accordion as 'open' as this is the default behavior of accordions

Usage:
'''
[accordions]
[accordion title="section 1"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

Built on top of jQueryUI Accordion: http://jqueryui.com/accordion/

Documentation:CLF Advanced WordPress Theme/accordions

2013-04-16T16:23:25Z

AdrianBartel: /* Auto Collapse */

The [accordions] shortcode can be used to split content into a collapsible accordion.

=== '''Auto Height''' ===
For auto height on accordion content, add parameter '''heightStyle=content'''
i.e. [accordions heightStyle=content]

=== '''Auto Collapse''' ===
For accordions to stay collapsed when the page loads (i.e. the first accordion does not open automatically), add parameter '''collapsible=true'''
i.e. [accordions collapsible=true]

There MUST be an ''active="false"'' attribute in the first accordion, otherwise this will not work.

See below, for example:

'''
[accordions collapsible=true]
[accordion title="section 1" active="false"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

The below code will display the first accordion as 'open' as this is the default behavior of accordions

Usage:
'''
[accordions]
[accordion title="section 1"]
content
[/accordion]
[accordion title="section 2"]
more content
[/accordion]
[accordion title="section 3"]
even more content
[/accordion]
[/accordions]
'''

Built on top of jQueryUI Accordion: http://jqueryui.com/accordion/

Documentation:UBC Content Management System/What is a shortcode

2013-04-10T21:00:52Z

AdrianBartel: /* Popular Shortcodes */

==Shortcodes==
{{Infobox CMS}}A Shortcode is a WordPress-specific code that is used in post/page content or the section widget to execute a piece of dynamic code.

For example, the shortcode ''[year]'' will display the current year. How can this be useful? Well if you ever write, "In 2010 things will be different" and want 2010 to automatically correspond to the current year, you can just write "In [year] things will be differrent" and the year will automatically correspond to the current year.

In other words, a shortcode is a WordPress-specific code that lets you do nifty things with very little effort.

==Popular Shortcodes==
*[[Documentation:CLF_Advanced_WordPress_Theme/accordions|[accordions]]]
*[[Documentation:UBC Content Management System/Shortcodes/Column|[column]]]
*[[Documentation:UBC Content Management System/CLF Theme/RSS feed|[feed]]]
*[[Documentation:UBC Content Management System/CLF Theme/Loop|[loop]]]
*[[Documentation:CLF Advanced WordPress Theme/qmts|[qmts]]]
*[[Documentation:UBC Content Management System/CLF Theme/Menu|[menu]]]
*[[Documentation:UBC Content Management System/CLF Theme/Slideshow|[slideshow]]]
*[[Documentation:CLF Advanced WordPress Theme/tabs|[tabs]]]
*[[Documentation:UBC_Content_Management_System/CLF_Theme/List_of_currently_available_shortcodes/the_post_thumbnail_src|[the_post_thumbnail_src]]]

==See Also==
*[[Documentation:UBC Content Management System/CLF Theme/List of currently available shortcodes|Complete list of shortcodes that can be used with the UBC CMS service]]

*[[Documentation:CLF Advanced WordPress Theme/wp_tag_cloud|[wp_tag_cloud]]]
[[Category:UBC CMS]]

Documentation:UBC Content Management System/What is a shortcode

2013-04-10T21:00:29Z

AdrianBartel: /* Popular Shortcodes */

==Shortcodes==
{{Infobox CMS}}A Shortcode is a WordPress-specific code that is used in post/page content or the section widget to execute a piece of dynamic code.

For example, the shortcode ''[year]'' will display the current year. How can this be useful? Well if you ever write, "In 2010 things will be different" and want 2010 to automatically correspond to the current year, you can just write "In [year] things will be differrent" and the year will automatically correspond to the current year.

In other words, a shortcode is a WordPress-specific code that lets you do nifty things with very little effort.

==Popular Shortcodes==
*[[Documentation:CLF_Advanced_WordPress_Theme/accordions|[accordions]]]
*[[Documentation:UBC Content Management System/Shortcodes/Column|[column]]]
*[[Documentation:UBC Content Management System/CLF Theme/RSS feed|[feed]]]
*[[Documentation:UBC Content Management System/CLF Theme/Loop|[loop]]]
*[[Documentation:CLF Advanced WordPress Theme/qmts|[qmts]]]
*[[Documentation:UBC Content Management System/CLF Theme/Menu|[menu]]]
*[[Documentation:UBC Content Management System/CLF Theme/Slideshow|[slideshow]]]
*[[Documentation:CLF Advanced WordPress Theme/tabs|[tabs]]]
*[[Documentation:UBC_Content_Management_System/CLF_Theme/List_of_currently_available_shortcodes/the_post_thumbnail_src|[the_post_thumbnail_src]]]
*[gallery]

==See Also==
*[[Documentation:UBC Content Management System/CLF Theme/List of currently available shortcodes|Complete list of shortcodes that can be used with the UBC CMS service]]

*[[Documentation:CLF Advanced WordPress Theme/wp_tag_cloud|[wp_tag_cloud]]]
[[Category:UBC CMS]]

Documentation:UBC Content Management System/What is a shortcode

2013-04-10T21:00:16Z

AdrianBartel: /* Popular Shortcodes */

==Shortcodes==
{{Infobox CMS}}A Shortcode is a WordPress-specific code that is used in post/page content or the section widget to execute a piece of dynamic code.

For example, the shortcode ''[year]'' will display the current year. How can this be useful? Well if you ever write, "In 2010 things will be different" and want 2010 to automatically correspond to the current year, you can just write "In [year] things will be differrent" and the year will automatically correspond to the current year.

In other words, a shortcode is a WordPress-specific code that lets you do nifty things with very little effort.

==Popular Shortcodes==
*[[Documentation:CLF_Advanced_WordPress_Theme/accordions|[accordions]]]
*[[Documentation:UBC Content Management System/Shortcodes/Column|[column]]]
*[[Documentation:UBC Content Management System/CLF Theme/RSS feed|[feed]]]
*[[Documentation:UBC Content Management System/CLF Theme/Loop|[loop]]]
*[[Documentation:CLF Advanced WordPress Theme/qmts|[qmts]]]
*[[Documentation:UBC Content Management System/CLF Theme/Menu|[menu]]]
*[[Documentation:UBC Content Management System/CLF Theme/Slideshow|[slideshow]]]
*[[Documentation:CLF Advanced WordPress Theme/tabs|[tabs]]]
*[[Documentation:UBC_Content_Management_System/CLF_Theme/List_of_currently_available_shortcodes/the_post_thumbnail_src|[the_post_thumbnail_src]]]
*[Gallery]

==See Also==
*[[Documentation:UBC Content Management System/CLF Theme/List of currently available shortcodes|Complete list of shortcodes that can be used with the UBC CMS service]]

*[[Documentation:CLF Advanced WordPress Theme/wp_tag_cloud|[wp_tag_cloud]]]
[[Category:UBC CMS]]

Documentation:UBC Content Management System/How to/How do I add or upload a video to my site

2013-04-09T22:13:27Z

AdrianBartel: /* Embedding a YouTube video to a page or post */

{{Infobox CMS}}We don't recommend uploading videos to your site as UBC CMS is not a hosting service; however, embedding videos from other sources such as YouTube is a good alternative.

'''NOTE:''' Please keep in mind that YouTube is a US service.

The following sections will explain how to set up and embed your videos using YouTube:

==Uploading to YouTube==
Many UBC department/units have their own [[UBC YouTube Accounts]]. Additionally, UBC has a YouTube channel that lets you upload unlimited amount of data - in other words you are not limited to 10 min long videos.

Please refer to the following on [[YouTube EDU|How to upload a video to YouTube EDU]]

==Embedding a YouTube video to a page or post==

WordPress supports [http://oembed.com/ oEmbed] just enter the URL to the YouTube Video and magic will happen. That is,
# in your web browser, open the YouTube video you want to embed
# copy the video URL (similar to http://www.youtube.com/watch?v=tMPjq3fHL_) from the browser's address bar
# edit the page, post, or widget on which you want to embed the video, and paste the URL
# ''optional:'' you can clean up the video’s URL by deleting any characters after and including an ampersand
# Save!

Other services supported by WordPress oEmbed include:

*[http://vimeo.com Vimeo]
*[http://DailyMotion.com DailyMotion]
*[http://blip.tv blip.tv]
*[http://flickr.com Flickr] (both videos and images)
*[http://viddler.com Viddler]
*Qik
*Revision3
*Scribd
*Photobucket
*PollDaddy
*[http://wordpress.tv WordPress.tv](only VideoPress-type videos for the time being)
*SmugMug (WordPress 3.0+)
*[http://funnyordie.com FunnyOrDie.com](WordPress 3.0+)
*Twitter (WordPress 3.4+)

====Using Custom Fields With Embed Code:====
Before you can use custom fields, you have to make sure that the "Conditional Custom Fields Shortcode" plugin is enabled ([[Documentation:UBC Content Management System/How to/How do I enable plugins?|How do I enable plugins?]]).

Once you've enabled custom fields, they will be available on the Edit/Add New Page and Edit/Add New Post pages (if you they are still not visible, check that their visibility is enabled in the "Screen Options" drop-down tab at the top of the page).

Embedding videos with custom fields is the same as embedding Google Maps with custom fields; therefore, please refer to the "[[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|Embedding Through Custom Fields]]" section of this [[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|page]] for more information on using custom fields.

[[Category:UBC CMS]]

Documentation:UBC Content Management System/How to/How do I add or upload a video to my site

2013-04-09T22:13:05Z

AdrianBartel: /* Embedding a YouTube video to a page or post */

{{Infobox CMS}}We don't recommend uploading videos to your site as UBC CMS is not a hosting service; however, embedding videos from other sources such as YouTube is a good alternative.

'''NOTE:''' Please keep in mind that YouTube is a US service.

The following sections will explain how to set up and embed your videos using YouTube:

==Uploading to YouTube==
Many UBC department/units have their own [[UBC YouTube Accounts]]. Additionally, UBC has a YouTube channel that lets you upload unlimited amount of data - in other words you are not limited to 10 min long videos.

Please refer to the following on [[YouTube EDU|How to upload a video to YouTube EDU]]

==Embedding a YouTube video to a page or post==

WordPress supports [http://oembed.com/ oEmbed] just enter the URL to the YouTube Video and magic will happen. That is,
# in your web browser, open the YouTube video you want to embed
# copy the video URL (similar to http://www.youtube.com/watch?v=tMPjq3fHL_) from the browser's address bar
# edit the page on which you want to embed the video, and paste the URL
# ''optional:'' you can clean up the video’s URL by deleting any characters after and including an ampersand
# Save!

Other services supported by WordPress oEmbed include:

*[http://vimeo.com Vimeo]
*[http://DailyMotion.com DailyMotion]
*[http://blip.tv blip.tv]
*[http://flickr.com Flickr] (both videos and images)
*[http://viddler.com Viddler]
*Qik
*Revision3
*Scribd
*Photobucket
*PollDaddy
*[http://wordpress.tv WordPress.tv](only VideoPress-type videos for the time being)
*SmugMug (WordPress 3.0+)
*[http://funnyordie.com FunnyOrDie.com](WordPress 3.0+)
*Twitter (WordPress 3.4+)

====Using Custom Fields With Embed Code:====
Before you can use custom fields, you have to make sure that the "Conditional Custom Fields Shortcode" plugin is enabled ([[Documentation:UBC Content Management System/How to/How do I enable plugins?|How do I enable plugins?]]).

Once you've enabled custom fields, they will be available on the Edit/Add New Page and Edit/Add New Post pages (if you they are still not visible, check that their visibility is enabled in the "Screen Options" drop-down tab at the top of the page).

Embedding videos with custom fields is the same as embedding Google Maps with custom fields; therefore, please refer to the "[[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|Embedding Through Custom Fields]]" section of this [[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|page]] for more information on using custom fields.

[[Category:UBC CMS]]

Documentation:UBC Content Management System/How to/How do I add or upload a video to my site

2013-04-09T22:11:23Z

AdrianBartel: /* Embedding a YouTube video to a page or post */

{{Infobox CMS}}We don't recommend uploading videos to your site as UBC CMS is not a hosting service; however, embedding videos from other sources such as YouTube is a good alternative.

'''NOTE:''' Please keep in mind that YouTube is a US service.

The following sections will explain how to set up and embed your videos using YouTube:

==Uploading to YouTube==
Many UBC department/units have their own [[UBC YouTube Accounts]]. Additionally, UBC has a YouTube channel that lets you upload unlimited amount of data - in other words you are not limited to 10 min long videos.

Please refer to the following on [[YouTube EDU|How to upload a video to YouTube EDU]]

==Embedding a YouTube video to a page or post==

WordPress supports [http://oembed.com/ oEmbed] just enter the URL to the YouTube Video and magic will happen. That is,
# load the YouTube video you want to embed
# find and copy the URL - similar to http://www.youtube.com/watch?v=tMPjq3fHL_M
# edit the page on which you want to embed the video, and paste the URL
# ''optional:'' you can clean up the video’s URL by deleting any characters after and including an ampersand
# Save!

Other services supported by WordPress oEmbed include:

*[http://vimeo.com Vimeo]
*[http://DailyMotion.com DailyMotion]
*[http://blip.tv blip.tv]
*[http://flickr.com Flickr] (both videos and images)
*[http://viddler.com Viddler]
*Qik
*Revision3
*Scribd
*Photobucket
*PollDaddy
*[http://wordpress.tv WordPress.tv](only VideoPress-type videos for the time being)
*SmugMug (WordPress 3.0+)
*[http://funnyordie.com FunnyOrDie.com](WordPress 3.0+)
*Twitter (WordPress 3.4+)

====Using Custom Fields With Embed Code:====
Before you can use custom fields, you have to make sure that the "Conditional Custom Fields Shortcode" plugin is enabled ([[Documentation:UBC Content Management System/How to/How do I enable plugins?|How do I enable plugins?]]).

Once you've enabled custom fields, they will be available on the Edit/Add New Page and Edit/Add New Post pages (if you they are still not visible, check that their visibility is enabled in the "Screen Options" drop-down tab at the top of the page).

Embedding videos with custom fields is the same as embedding Google Maps with custom fields; therefore, please refer to the "[[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|Embedding Through Custom Fields]]" section of this [[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|page]] for more information on using custom fields.

[[Category:UBC CMS]]

Documentation:UBC Content Management System/How to/How do I add or upload a video to my site

2013-04-09T21:34:20Z

AdrianBartel: /* Embedding a YouTube video to a page or post */

{{Infobox CMS}}We don't recommend uploading videos to your site as UBC CMS is not a hosting service; however, embedding videos from other sources such as YouTube is a good alternative.

'''NOTE:''' Please keep in mind that YouTube is a US service.

The following sections will explain how to set up and embed your videos using YouTube:

==Uploading to YouTube==
Many UBC department/units have their own [[UBC YouTube Accounts]]. Additionally, UBC has a YouTube channel that lets you upload unlimited amount of data - in other words you are not limited to 10 min long videos.

Please refer to the following on [[YouTube EDU|How to upload a video to YouTube EDU]]

==Embedding a YouTube video to a page or post==

WordPress supports [http://oembed.com/ oEmbed] just enter the URL to the YouTube Video and magic will happen. That is,
# load the YouTube video you want to embed
# find and copy the URL - similar to http://www.youtube.com/watch?v=7fFavM1KR8w
# edit the page on which you want to embed the video, and paste the URL
# ''optional:'' you can clean up the video’s URL by deleting any characters after and including an ampersand
# Save!

Other services supported by WordPress oEmbed include:

*[http://vimeo.com Vimeo]
*[http://DailyMotion.com DailyMotion]
*[http://blip.tv blip.tv]
*[http://flickr.com Flickr] (both videos and images)
*[http://viddler.com Viddler]
*Qik
*Revision3
*Scribd
*Photobucket
*PollDaddy
*[http://wordpress.tv WordPress.tv](only VideoPress-type videos for the time being)
*SmugMug (WordPress 3.0+)
*[http://funnyordie.com FunnyOrDie.com](WordPress 3.0+)
*Twitter (WordPress 3.4+)

====Using Custom Fields With Embed Code:====
Before you can use custom fields, you have to make sure that the "Conditional Custom Fields Shortcode" plugin is enabled ([[Documentation:UBC Content Management System/How to/How do I enable plugins?|How do I enable plugins?]]).

Once you've enabled custom fields, they will be available on the Edit/Add New Page and Edit/Add New Post pages (if you they are still not visible, check that their visibility is enabled in the "Screen Options" drop-down tab at the top of the page).

Embedding videos with custom fields is the same as embedding Google Maps with custom fields; therefore, please refer to the "[[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|Embedding Through Custom Fields]]" section of this [[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|page]] for more information on using custom fields.

[[Category:UBC CMS]]

Documentation:UBC Content Management System/How to/How do I add or upload a video to my site

2013-04-09T21:33:56Z

AdrianBartel: /* Embedding a YouTube video to a page or post */

{{Infobox CMS}}We don't recommend uploading videos to your site as UBC CMS is not a hosting service; however, embedding videos from other sources such as YouTube is a good alternative.

'''NOTE:''' Please keep in mind that YouTube is a US service.

The following sections will explain how to set up and embed your videos using YouTube:

==Uploading to YouTube==
Many UBC department/units have their own [[UBC YouTube Accounts]]. Additionally, UBC has a YouTube channel that lets you upload unlimited amount of data - in other words you are not limited to 10 min long videos.

Please refer to the following on [[YouTube EDU|How to upload a video to YouTube EDU]]

==Embedding a YouTube video to a page or post==

WordPress supports [http://oembed.com/ oEmbed] just enter the URL to the YouTube Video and magic will happen. That is,
# load the YouTube video you want to embed
# find and copy the URL - similar to http://www.youtube.com/watch?v=7fFavM1KR8w
# edit the page on which you want to embed the video, and paste the URL
# you can clean up the URL by deleting any characters after and including an ampersand
# Save!

Other services supported by WordPress oEmbed include:

*[http://vimeo.com Vimeo]
*[http://DailyMotion.com DailyMotion]
*[http://blip.tv blip.tv]
*[http://flickr.com Flickr] (both videos and images)
*[http://viddler.com Viddler]
*Qik
*Revision3
*Scribd
*Photobucket
*PollDaddy
*[http://wordpress.tv WordPress.tv](only VideoPress-type videos for the time being)
*SmugMug (WordPress 3.0+)
*[http://funnyordie.com FunnyOrDie.com](WordPress 3.0+)
*Twitter (WordPress 3.4+)

====Using Custom Fields With Embed Code:====
Before you can use custom fields, you have to make sure that the "Conditional Custom Fields Shortcode" plugin is enabled ([[Documentation:UBC Content Management System/How to/How do I enable plugins?|How do I enable plugins?]]).

Once you've enabled custom fields, they will be available on the Edit/Add New Page and Edit/Add New Post pages (if you they are still not visible, check that their visibility is enabled in the "Screen Options" drop-down tab at the top of the page).

Embedding videos with custom fields is the same as embedding Google Maps with custom fields; therefore, please refer to the "[[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|Embedding Through Custom Fields]]" section of this [[Documentation:UBC Content Management System/Embedding Google Maps#Embedding Through Custom Fields:|page]] for more information on using custom fields.

[[Category:UBC CMS]]

Documentation:WordPress/Widgets/Twitter Widget

2013-04-09T21:18:54Z

AdrianBartel: /* Generating the Widget */

Setting up your very own, personalized twitter widget is fairly simple. Simply follow the instructions below to get started.

==Generating the Widget==
The following steps explain how to generate your desired widget on [http://twitter.com twitter.com] and then grab the embed code.

# Log in to your Twitter account
# Go to [http://twitter.com/settings/widgets/ twitter.com/settings/widgets/]
# Click on the "Create new" button
# Choose a timeline source, normally your "User timeline"
# ''Options:'' Enter the Twitter username in the textbox
# ''Height (optional):'' Set the size of the widget to ensure it fits properly on your website
# ''Theme (optional):'' Set the colours of your widget by choosing a theme
# ''Link color (optional):'' Set the link colour for your widget or leave the default
# Have a look at the ''Preview'' column to check whether the Twitter feed is displaying the way you'd like it to
# Click on the "Create Widget" button
# Copy the entire code provided in the text box

You will now need to embed the code into your page.

==Embedding the Widget==

Steps to embedding in the widget area:

# Go to Dashboard -> Appearance -> Widgets
# Drag the "Section" widget into whichever widget area you'd like (widget areas are marked in the sidebar, ex. frontpage, primary, secondary, etc.)
# ''Optional:'' Add a title to the widget
# Select all the areas that you wish the widget to appear in using the "Special Pages", "Pages", "Categories", and "Tags" tabs
# Paste the widget embed code in the entry field textbox
# Click on the "Save" button

====Other Widgets You Can Use====

* Section (Tabbed)
* Text

NOTE: Depending on the theme in use, widget areas can differ in size but all should be able to fit a properly sized Twitter widget. If your theme does not have a widget area, you could try simply embedding the code into a page or post.

[[Category:WordPress]]

Documentation:EducationCommunications

2013-04-02T21:40:52Z

AdrianBartel: /* UBC Brand Resources (Public Affairs) */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/ PR on the Twitter-Sphere]
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://www.chicagomanualofstyle.org Chicago Manual of Style]
* [http://brand.ubc.ca UBC Brand Site]
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2013-04-02T21:40:39Z

AdrianBartel: /* UBC Brand Resources (Public Affairs) */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/ PR on the Twitter-Sphere]
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://www.chicagomanualofstyle.org] Chicago Manual of Style
* [http://brand.ubc.ca UBC Brand Site]
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2013-04-02T20:47:43Z

AdrianBartel: /* Notable external social media streams */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/ PR on the Twitter-Sphere]
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2013-04-02T20:47:29Z

AdrianBartel: /* Notable external social media streams */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [[http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/ PR on the Twitter-Sphere]]Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2013-04-02T20:47:05Z

AdrianBartel: /* Notable external social media streams */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* [PR on the Twitter-Sphere|http://blogs.ubc.ca/angustodd/2013/04/01/pr-on-the-twitter-sphere/]Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2013-01-08T18:40:10Z

AdrianBartel: /* Practical Tips for Specific Social Media Services */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Yammer===
Facebook for business. Bought by Microsoft in 2012.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:52:10Z

AdrianBartel: /* Issues to consider */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:47:57Z

AdrianBartel: /* Account Name Guidelines */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

== Before Getting Started ==
Think about what you want to accomplish through social media. Once you have clearly stated your goals, consider what audiences you want to reach. This will help you choose an appropriate channel.

Review the Faculty of Education an UBC social media guidelines. Decide how you will measure success, value, and impact (e.g., consider using analytics to track web hits). Plan who in your unit will be responsible for maintaining the social media activities.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and Voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:41:01Z

AdrianBartel: /* Social Media News */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==
* examples

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and Voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:39:25Z

AdrianBartel: /* Facebook */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful whom you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==

===Social media strategies, policies, case studies===

===Twitter===
* [http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/ Be Better at Twitter]

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and Voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:37:51Z

AdrianBartel: /* Online Account Security */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., 10 characters or more, not a dictionary word, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful who you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==

===Social media strategies, policies, case studies===

===Twitter===
* [http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/ Be Better at Twitter]

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and Voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:37:15Z

AdrianBartel: /* Issues to consider */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., ≥10 characters, not a name, dictionary word, date, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful who you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==

===Social media strategies, policies, case studies===

===Twitter===
* [http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/ Be Better at Twitter]

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Writing style and Voice constraints on different channels

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:32:40Z

AdrianBartel: /* UBC Resources */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., ≥10 characters, not a name, dictionary word, date, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful who you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT
* video about FIPPA from enrollment services http://blogs.ubc.ca/sisupdates/2011/11/new-fippa-video/

==Social Media News==

===Social media strategies, policies, case studies===

===Twitter===
* [http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/ Be Better at Twitter]

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Voice
* Writing style: how does the format (e.g., Twitter) impact writing style and contradict with the UBC Style Guide?

=References=
<references/>

Documentation:EducationCommunications

2012-11-29T19:30:50Z

AdrianBartel: /* Online Account Security */

== About this portal ==
This portal was created by the Faculty of Education, UBC to provide practical social media tips to its community. Members of the Faculty of Education are welcome to enhance this page or ask questions on the Discussion page. If you want to add to this page, but aren't sure how, this [[Help:Tutorial|quick tutorial]] on using UBC Wiki may be helpful.

== Social Media Guidelines ==
The latest version of the Faculty of Education social media guidelines can be downloaded here (PDF). If you would like to make a suggestion or comment on the guidelines, contact the social media group.

== Three Themes of SM Use ==
* Faculty: Pedagogy/Research
* Staff: Marketing, Administrative
* Students: Learning/Research/Networking

== Copyright and Intellectual Property ==
Don't forget—copyright applies online. If you share an image, make sure it is not copyrighted or that reproduction is allowed. Give sources of your information, where applicable.

UBC respects the intellectual property rights of others and requires that employees do the same. Never post anything that belongs to someone else, including written, video, photographic, and audio materials. Keep in mind that in many cases, content posted to social media sites becomes the property of the platform operator. For this reason, a social media site should never replace a university unit’s or faculty’s website as its official online presence. One way to protect UBC’s intellectual property is to post images at resolutions suitable only for online viewing, or with a watermark. Finally, keep in mind that images and other information posted on social media sites can easily be appropriated by others in ways you may not intend. If you believe that your work has been copied and is accessible on a site in a way that may constitute copyright infringement, please contact the Office of the University Counsel. ([http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/])

== Privacy ==
UBC is required to protect personal information under the Freedom of Information and Protection of Privacy Act (FIPPA). Never share personal information about identifiable individuals without their written permission. For example, the names, admissions information, and grades of UBC students must not be released. ([[http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/]])

== Online Account Security ==
User accounts, including passwords, stored by social media sites are vulnerable to being hacked, stolen, or exposed. If this happens, the impact will be minimized by:
* using a unique password for every site
* using a strong password (e.g., ≥10 characters, not a name, dictionary word, date, etc.)
For more information about IT security, refer to UBC guidelines and policies: http://www.it.ubc.ca/service_catalogue/information_security/security/security_policies.html

== Account Name Guidelines ==
UBC accounts on social media sites should follow the [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-channel-naming-conventions/ Channel Naming Conventions].

You may consider creating your unit's account on multiple social media sites to reserve the account name, even if you don't intend to use it presently.

==Practical Tips for Specific Social Media Services==
[[File:Social-Media-Explained-With-Donuts.jpg|thumb|alt=Social Media Explained with Donuts|Social Media Explained with Donuts, by Douglas Wray]]
UBC Blogs and UBC Wiki are the only services on this list that are non-commercial and owned by UBC. Anyone with a UBC Campus-Wide Login can create and edit content.

'''iTunes U? cIRcle? not "social" perhaps.'''

===Blogs and UBC Blogs (WordPress)===
Blogs often have longer, carefully written articles on a subject. Because of the length of content, they are updated less frequently. Anyone with a CWL can create a [http://blogs.ubc.ca/ UBC blog]. Many students create blogs and some are popular. Mix of formal and informal content. Other free blog hosting platforms exist; for example, [http://www.blogger.com Blogger].

===UBC Wiki===
Think of UBC Wiki as "Wikipedia for UBC." Anybody with a CWL can create and edit content. Useful for collaborative document development. Three main spaces are general info, course material, and documentation.
===Twitter===
Short updates limited to 140 characters. People follow your account. Popular in business and celebrities. Retweet to share what you find interesting. Attract followers and reply to questions; engage the audience.
Learn how to set up an account and customize your page [http://www.youtube.com/watch?v=uCE3w0FmBsA video]
*Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
*Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a retweet.
*Keep it short: Twitter limits tweets to 140 characters, but followers still appreciate conciseness. Using as few characters as possible also leaves room for longer, more satisfying comments on retweets.
*Limit Twitter-specific syntax: Overuse of #hashtags, @mentions and abbreviations makes tweets hard to read. But some syntax is helpful; if posing a question, adding a hashtag helps everyone follow along.
*Keep it to yourself: The clichéd “sandwich” tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.
*Provide context: Tweets that are too short leave readers unable to understand their meaning. Simply linking to a blog or photo, without giving readers a reason to click on it, was described as “lame.”
*Don’t whine: Negative sentiments and complaints were disliked.
*Be a tease: News or professional organizations that want readers to click on their links need to hook the reader, not give away all of the news in the tweet itself.
Source: <ref>http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/</ref>

===Facebook===
Posts can be very long but tend to be brief. Groups can be created. Concept of "friends," but be careful who you friend from a UBC account.

===Tumblr===
An open, public blogging and networking platform.

===Foursquare===
===Flickr===
Service for publicly posting photos.
===Instagram===
Post and share photos online, link with Facebook or Twitter, apply filter effects. [http://mashable.com/2012/05/29/instagram-for-beginners/ Beginner's Guide (Mashable)]

===Pinterest===
Make an account and "pin" interesting photos to your stream. Visual. Hobbies, shopping. Conspicuous consumption. Potential for pedagogical use.

===YouTube===
Post videos. Embed on your site. Track view count.

The videos you post can be made private (only the account owner can view them), unlisted (you can share the video by its URL) or public (available to anybody). Public videos allow your content to be discovered and viewed by interested parties who search by keywords, subject, and so on.

When filming a guest speaker, lecturer, alumnus, or other, have the subject sign a ''consent to use of image'' form, and keep the form on file.

===LinkedIn===
A resume, career history, and professional networking site.

===Google+===
A networking site similar to Facebook, with the concepts of feeds and "circles," or grouped contacts. Supports features such as group chats and group video conferencing.

===Nameplate Sites===
About.me, flavors.me, zerply, re.vu, unnamed UBC project

==Real World Examples==
=== FoE social media streams ===
Capture yours here. See also [[UBC YouTube Accounts]].
{| class="wikitable sortable"
|-
! Unit/Department !! Facebook !! Twitter !! Blog !! YouTube !! Flickr !! Other !! Administrator(s)
|-
| [http://eplt.educ.ubc.ca EPLT] || [http://twitter.com/#!/ubc_eplt EPLT on FB] || [http://twitter.com/#!/ubc_eplt EPLT_UBC] || [http://blogs.ubc.ca/epltonline/ EPLT Online] || [http://www.youtube.com/user/UBCeplt UBCeplt] |||| [http://downthehall.libsyn.com/ Down the Hall] (Podcast) || Dave Roy, Jenny van Enckevort
|-
| Faculty of Education|| [https://www.facebook.com/UBCFacultyofEducation FoE on FB] || [https://twitter.com/UBCEduc FoE on Twitter] || || [http://www.youtube.com/ubceducation ubceducation]|| || || FB, Twitter: Manjot Bains, YouTube: LTS
|-
| Department of Educational Studies (EDST) || || [http://twitter.com/edstubc edstubc] [http://twitter.com/edststudents edstStudents] || [http://edstubc.blogspot.com edstubc] || [http://www.youtube.com/user/edstubc edstubc] || || || [[User:AdrianBartel|Adrian Bartel]]
|-
| Teacher Education Office (TEO) || [http://www.facebook.com/UBCTeacherEd UBCTeacherEd] || [http://www.twitter.com/UBCTeacherEd @UBCTeacherED] || [http://blogs.ubc.ca/teachereducation TEO Blog] || || [http://www.flickr.com/photos/teo-ubc/sets/ TEO-UBC ] || [http://www.flickr.com/photos/55509207@N04/sets/ NITEP_UBC] (Flickr) || Julie Oya

|}

=== Notable UBC social media streams ===
* [http://www.google.ca/url?sa=t&rct=j&q=healthyubc&source=web&cd=6&ved=0CEgQFjAF&url=http%3A%2F%2Fblogs.ubc.ca%2Fhealthyubc%2F&ei=iP8yT--OHoKWiAKToonLCg&usg=AFQjCNGyNPdPEs7S0SqgcfMfXFODAJmvOg&cad=rja Healthy UBC Blog]
:* Well-developed content and features (e.g., Health Hero, Food of the Month)
:* Consistent voice, personable/professional
:* Consistent maintenance (weekly updates)

* [http://thischangedmypractice.com This Changed my Practice ]
:* Quite successful participation level
* [https://twitter.com/#!/UBC_Arts UBC Arts Twitter]
:* Very successful branding tied to Arts' website and print design
:* Frequently updated with new posts
:* Over 3,400 followers. Participation?
* [http://www.youtube.com/ubc/ UBC YouTube]
For more, see [[UBC_YouTube_Accounts]], [[UBC_Facebook_Accounts]], [[UBC_Twitter_Accounts]], [[UBC_Flickr_Accounts]]

=== Notable external social media streams ===
* Add examples
:* Add comments?

== Social Media Tools ==
digitaltattoo.ubc.ca

=== Tools for: Brand recognition ===

==== Faculty of Education logo ====
Faculty of Education personnel may use artwork saved on the local network drive. Contact [http://mailto:%20jenny.ve@ubc.ca Jenny van Enckevort] if you require access.

''Expand with tips on branding various SM feeds''

==== UBC Brand Resources (Public Affairs) ====
* [http://www.aplaceofmind.ubc.ca/ UBC - a place of mind] (Daily content aggregation for designated 'a place of mind' contributors
* [http://cardinals.ubc.ca/ UBC Communications Cardinals] website and sign-up
* [http://www.publicaffairs.ubc.ca/styleguide/ UBC Writing & Style Guide] applies to longer posts like blog entries
* [http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t150&subject=s7&authstatuscode=200 The Canadian Oxford Dictionary] (available on campus, or remotely via VPN)
* [http://cardinals.ubc.ca/ubc-brand/ubc-brand-guidelines UBC Brand Guidelines Preview] (Must have Communications Cardinal account for access)
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Social Media guide]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-icons-and-images/ Social Media page backgrounds]

==== Social Media Avatar Templates ====
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/social-media-profile-avatars/ Social Media Avatars]

=== Tools for: Audience identification ===
* Pending development

=== Tools for: Developing content ===
* Search [http://www.flickr.com Flickr] for Creative Commons–licensed photos that you can use in your own work
* LTS has still and video camera equipment available for loan to FoE staff/faculty
**be sure to have a Consent to Use of Image form signed and on file

* What is important to communicate:
**events
**talks
**book releases and other publications
**defenses
**faculty appointments
**new initiatives
**impact on community
**awards, grants

=== Tools for: Embedding Social Media Feeds===
Some social media tools allow you to embed widgets on your own website. These widgets can be customized to show various content, but normally can display the most recent items from your own news feed. This can help users who do not want to join a social network to follow the news from your site, and make your site look more active and current.
*[http://twitter.com/about/resources/widgets/widget_profile Embed a Twitter feed]
*Embed a Facebook feed
*Embed a YouTube video on UBC Wiki
*[http://support.google.com/youtube/bin/answer.py?hl=en&answer=171780 Embed a YouTube Video]
*[[Documentation:WordPress_Basics/Basics_2_Guide#Embedding_Content_from_External_Sites_.2810_min.29|Embed a UBC Wiki page]]
*[[Documentation:UBC_Content_Management_System/How_to/How_do_I_add_or_upload_a_video_to_my_site%3F|Embedding videos on various platforms]]
*Embed a Flickr photo (check copyright first!)
*Allows others to share your page: [http://www.addthis.com addthis.com]

== UBC Resources ==
* [http://brand.ubc.ca/working-with-our-brand/social-media/ UBC Brand Website]
* [http://copyright.ubc.ca UBC Copyright Website]
* [http://brand.ubc.ca/working-with-our-brand/social-media/before-you-start/official-ubc-channels/ Managing official UBC channels]
* [[Documentation:UBC Social Media Handbook|UBC Social Media Handbook]]
* A [[Help:Tutorial|quick tutorial]] on using UBC Wiki
* CTLT informal workshops on web technolgoy, wiki, wordpress, etc.
* [http://cms.ubc.ca/clinic-sign-up/ CTLT WordPress clinics]
* [[Documentation:UBC_Content_Management_System|WordPress Manual]] maintained by UBC CTLT

==Social Media News==

===Social media strategies, policies, case studies===

===Twitter===
* [http://www.theatlantic.com/technology/archive/2012/01/be-better-at-twitter-the-definitive-data-driven-guide/252273/ Be Better at Twitter]

==Issues to consider==
* Separating personal and academic/professional use of SM
* How to decide whether to participate in social media
** How do you measure success, value, impact?
** analytics - basic hit count available in most social media
* Cautionary tales - risks
* Account ownership and access - policies on recording account names and passwords (e.g., departmental vs. person-based accounts; partly covered by UBC IT policies on use of accounts)
* What content is important to communicate?
** Consider piloting FoE hashtag to capture relevant, professional, educational announcements about FoE initiatives - for eventual syndication to CoolSign and FoE website
* Voice
* Writing style: how does the format (e.g., Twitter) impact writing style and contradict with the UBC Style Guide?

=References=
<references/>