File:Figure 5 .png

English: Figure 5: Comparison of answers to question one using a ranking system to determine which factors were most influential in people’s purchasing decisions displayed as a percentage of the maximum score. Where “not important” = 1, “mildly important” = 2, “somewhat important” = 3, “important” = 4, “very important” = 5 where the maximum score in each category for the Brewery population is 65 (13 x 5) and 300 (60 x 5) for the Metro Vancouver population. The y-axis represents the percentage of the population that responded in each category. The x-axis shows the response categories that were available to the respondents that completed the survey.