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ETEC 531: Cultural and New Media Studies


This course focuses on understanding media and associated freedoms of cultural expression and the press for learning, teaching, and public pedagogy. Media studies is a dynamic discipline tailored to exploring youth, culture, and education through concepts or techniques such as articulation, framing, regulation, remediation, representation, and transcoding. In addition to understanding culture, media, and the process of meaning-making, this course focuses on making and managing media across formats, cultural expression, and civic engagement. Making minimal distinction among (the) media of, on, and in education, the course provides a survey of media studies and new media with an emphasis on media education and literacy. Media education and literacy are among the most relevant challenges to “official” knowledge and represent key movements in the sociology of curriculum. Hence, this course balances practice with ethical, legal, and theoretical aspects and emphasizes the design of curriculum and courses for teaching media studies and for integrating media literacy across the curriculum.

Required Text

Cultural and New Media Studies Readings


1. Participation (20%) - Ongoing
2. Media Study Guide (35%) - 21 Oct
3. Media Production @ Case Study (45%) - 1 Dec


1. Media Study Guide (Film / Theatre / TV Series / Game Study Guide) - 35%

Contribute a section to a book created by ETEC 531 peers. Choose a film / theatre show, TV series, or
video game that a) is coordinated with your peers; b) is appropriate, appealing, and relevant to students at
either the grades 8-10 or 11-12 levels (if there are students wishing to design for the elementary level,
please contact the Instructor); c) addresses key concepts in media education. The study guide should be
written for 8-10 or 11-12 students and include the following elements: (Groups of 2)

2. Thematic Media Production @ Case Study - 45%

Media productions are the hallmark of cyberspace— Communication and participation are blends or
convergences of image, text and sound. Certainly, students of new media technologies ought to be
conversant in all of these modalities. This assignment challenges you to creatively express yourself as
well as apply your technical skills to a pressing challenge or problem in media education or media studies
(e.g., analog v digital media, BYOD, citizen journalism, cyberactivism, cyberbullying, independent media,
media convergence, etc.). Design and produce a video that is a thematically responds the challenge or
problem as a case study. The video should be a case study, indicating your thoughtful engagement with
the challenge or problem. The media production or video should be thorough and designed to inspire
dialogue, and pedagogical to address challenges for students and teachers.
A number of options are available for producing your thematic media productions. You could produce a
media production with power point, Java slide show (export ppt file as html), animation (use formats such
as .avi, .gif or .swf), or a video camera. The media production can be in compressed formats such as .avi,
.mov, .mpg, .qt, .rm, flv, etc. and should be about 5 minutes in length (Examples are provided). An
approach might be to script an interview of yourself in front of a video camera. When submitting, please
include your name in your file and indicate versions. For universality of access and ease of marking,
include an iPod-compatible file (e.g., (H-264, mpeg4), in addition to your source file format. Please see
me, if you are interesting in interviewing a peer or participant (UBC Research Ethics Board implications).

Resources / Sharing Links

Bullying / Anti-Bullying

Assignment Planning

Anti-Bullying Media Productions

Planning: Please coordinate and organize your topics for the Media Productions here (e.g., topics & themes to either avoid redundancy or reinforce and reiterate or remediate):