Women's Beauty Ideals in South Korea

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Women's Beauty Ideals in South Korea are defined as the highly homogenized mold of features that is seen as the ultimate beauty standard in South Korea. This includes facial beauty, and it is defined by features of the following: Pale flawless skin, double eyelids, v-line face shape which includes a sharp chin and a weak jaw, and a prominent nose with a thin bridge. In terms of body, women are also preferred to have a tall and thin figure, with long legs. Many women use skin lightening products daily, with UV protection products, and there is an obsession for clear, pale, and dewey looking skin; thus, darker skin tones are frowned upon. The standard form of beauty is displayed through the type of celebrities that appear in Kpop and Kdramas. Women in Korea consider being beautiful as a great importance, and even see it as a need in order to live as a proper member of the society. Because of this, there is an increasing amount of younger women who get plastic surgery done every year.[1] It has become a norm for parents to give girls plastic surgery as a "graduation gift", to prepare them for the society.



Cosmetic Consumption

=== Skin Lightening Products

Normalization of Cosmetic Surgery

Media Representations

In the film 200 Pounds of Beauty, an enormous blockbuster success in South Korea being the third best selling Korean film ever, the main character goes through a full body cosmetic surgery transformation, thus achieving her dream of becoming a pop-star and being loved by a man.

Gender Differences

Colorism in South Korea

How References Work

Hello, this is how references work! I am hungry [2] so I want food We just defined a reference over there and we can invoke it again. I am still hungry [2]. Every time you define a new reference, you put a new name in and add the two ref tags, but if you invoke the reference again you just have to use the tag above. This line of code generates a reference table at the bottom

  1. Swami, Viren, Choon-Sup Hwang, and Jaehee Jung. "Factor structure and correlates of the acceptance of cosmetic surgery scale among South Korean university students." Aesthetic Surgery Journal 32.2 (2012): 220-229.
  2. 2.0 2.1 Hunger, Wikipedia. Accessed 2017 https://en.wikipedia.org/wiki/Hunger