Documentation:WordPress Basics/Basics 2 Guide/Developing a Wireframe
How do you want your site to look?
Develop a wireframe of how your site will look. Do not feel constrained, sketch out what you envision.
What is your goal with your site? (PURPOSE)
Ask yourself what you want your site to be. What is it's purpose and how is it related your goals.
Who should be visiting your site? (AUDIENCE)
Identify the audience you want; what are their characteristics and why would they go to your site.
How are people going to interact with your site? (FUNCTIONS)
Identify the different elements you want your audience to see when they visit; what functions does your site have to do.'