|Survey Design and Data Analysis|
|Instructor:||Dr. Kelleen Wiseman|
|Office Hours:||Monday TBA|
|Class Schedule:||Mon, Wed 10:30am - 12:00pm|
|Important Course Pages|
This course focuses on exploring the methods and techniques in applied survey research and data analysis with concentration on the food, agribusiness and resource sector. Content includes the design of questionnaires, best practices of conducting surveys, sample selection and design, compiling and organizing data, survey data analysis using Excel, writing reports and managing the research process.
As a 1.5 credit course, the course will be structured as thirteen 1 ½ hours classes provided throughout the January to April term. The draft schedule for course lectures is as follows:
January 4, 9, 11, 16, 18, 23 – Mon/Wed 10:00 – 11:30 (six 1.5 hour classes)
February no classes – Students will have time to work independently on survey case project
March 6, 8, 13, 15, 20, 22 - Mon/Wed 10:00 – 11:30 (six 1.5 hour classes)
April 3 - Mon/Wed 10:00 – 11:30 (one 1.5 hour classes) Presentations
|Module||Upon completion of this course, students should be able to complete the following:|
|Market Research Design||
|Market Research Data Analysis||
|Professional Ethics and Communications in Market Research||
Course Requirements and Grading (Draft)
|Activity||Percent of Grade|
|Survey Critique Project (Midway through term)||15%|
|Survey Research Project Final Presentation||10%|
|Survey Research Case||25%|
|Quantitative Data Analysis Project||15%|
|Final Exam (take home)||20%|
Online textbook: Survey Methods and Practices, Statistics Canada, 2010. Readings – provided online
You are in a professional UBC Master’s program and thus the class protocol and your actions needs to reflect this. Protocol items include the following:
- Participation is important in this class, especially since all students bring important and interesting real-world experience to discussions. All students are expected to come to class having read the assigned readings and additional resources and be ready to engage in the materials.
- Laptops are not necessary in the classroom. If you must have a laptop in class then manage your access so as to respect others and the instructor by focusing on the lecture.
- Cell phone should be accessed only for time tracking. Texting in class is not professional!
- Be on time for class. You are in a professional program – manage your time
- Do not enter and exit the classroom during the class.
- Pick up your nametag before each class and then drop it off after each class.
- Please do not eat during class because it is distracting for others.
|January 4, 9, 11, 16, 18, 23||
|March 6, 8, 13, 15, 20, 22||
|April 3||Final Presentation and Final Exam|